Join us as an Digital Optimisation Experience Manager
- If you’re passionate about optimising digital experiences and have a strong grasp of conversion rate optimisation practices, we’d like to hear from you
- Through identifying opportunities to digitise, improve and manage digital experiences, you’ll deliver increased customer value through our digital channels, propositions, products and services
- This is an opportunity for you to develop your knowledge and skills in an environment that offers a real investment in your development
- We're offering this role for a period of eight months
What you'll do
As a Digital Optimisation Experience Manager, you’ll be integral to planning a prioritised backlog of improvements to customer experiences. You’ll bring these propositions to life while identifying opportunities to provide insights to impact the digital experience.
You’ll support on removing friction within the Homepage and Logout journey through web personalisation practices, A/B testing and refining customer-facing content. You’ll work to analyse, identify and deliver improvements to this journey.
You’ll also act as subject matter expert for Homepage and Logout as a messaging channel, managing the delivery of stakeholder campaigns, ensuring they align with our optimisation and personalisation goals, and deliver value for both the customer and business.
Day-to-day you’ll be:
- Supporting the planning and execution of the Homepage and Logout experimentation roadmap
- Undertaking A/B testing and customer journey analysis to shape how we optimise the Homepage and Logout channel
- Managing campaign requests from a range of stakeholders, providing channel consultancy and ensuring timely and effective delivery
- Acting as the first point of contact for queries or requests related to Homepage and Logout
- Working with stakeholders to ensure campaign messaging is customer-centric and supports broader digital objectives
- Making sure that relevant compliance, conduct, control and risk policies are followed by the team
The skills you'll need
It’s important that you hold the ability to define and implement strategic direction for the future customer. In addition to this, you’ll be able to provide expertise in digital channels, including mobile and online as well as digital propositions.
You’ll also have:
- Knowledge of conversion rate optimisation, experimentation, analytics, personalisation and experience management
- Experience in using web analytics platforms such as Adobe Analytics, Google Analytics and Contentsquare to analyse conversion and customer behaviour
- The ability to demonstrate creative thinking
- Experience of developing innovative and impactful customer experiences
- The ability to drive and deliver innovative ideas through Agile ways of working, harnessing digital and technological advances that truly benefit our customers
Hours
35
Job Posting Closing Date:
02/05/2025
Ways of Working:Remote First
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What We Do
We’re a business that understands when our customers and people succeed, our communities succeed, and our economy thrives. As part of our purpose, we’re looking at how we can drive change for our communities in enterprise, learning and climate.
As one of the leading supporters of UK business, we’re prioritising enterprise as a force of change. We’re focusing on the people and communities who have traditionally faced the highest barriers to entry and figuring out ways to remove these.
Learning is also key to our continued growth as a company in an ever changing and increasingly digital world. By setting a dynamic and leading learning culture, our people prosper, and our customers are given the tools to continue to improve their financial capability and confidence.
One of the biggest challenges we all face in our future is climate change. That’s why we’ve put it right at the core of our purpose. We want to champion climate solutions with financing and entrepreneurial support, fully embed climate into our culture and decision making, and be climate positive by 2025.
We’re committed to using our purpose to break down barriers, drive change and ultimately create a great place to work.
