Digital Marketing Manager

Posted 2 Days Ago
Easy Apply
New York, NY
Hybrid
85K-95K
Mid level
Fintech • News + Entertainment • Software • Database • Financial Services
The Role
The Digital Operations Manager oversees digital planning, aligns operations with business goals, manages website content, and implements marketing technologies to enhance user experience and drive revenue growth.
Summary Generated by Built In

Octus

Octus is a leading global provider of credit intelligence, data, and analytics. Since 2013, tens of thousands of professionals across hedge fund, investment banking, management consulting, and law firm verticals have come to rely on Octus to make better, faster, and more confident decisions in pace with the fast-moving credit markets.
For more information, visit: https://octus.com/

Working at Octus

Octus hires growth-minded innovators and trailblazers across the globe to drive our business and culture. Our core values – Action Oriented, Customer First Mindset, Effective Team Players, and Driven to Excel – define an organizational ethos that’s as high-performing as it is human. Among other perks, Octus employees enjoy competitive health benefits, matched 401k and pension plans, PTO, generous parental leave, gym subsidies, educational reimbursements for career development, recognition programs, pet-friendly offices (US only), and much more. 
Role

The Digital Marketing Manager will oversee digital planning and execution to ensure alignment with business objectives, customer engagement, and measurable revenue growth. This role owns website operations and leads the successful implementation of marketing technologies across the organization. The ideal candidate combines a strong understanding of website management (CMS, SEO, personalization, lead generation, AI search) with proven experience in project management and cross-functional collaboration. This manager will also champion 2–3 key marketing technology rollouts annually, enabling the marketing team to scale impact and accelerate pipeline growth.

Responsibilities

  • Own web content management on Octus.com via WordPress; leverage personalization (VWO) and internal/site search (Algolia) tools to deliver relevant user experiences.
  • Support product, growth, and corporate marketing teams to deliver web content strategies in line with SEO/GEO best practices.
  • Manage the execution and optimization of lead capture forms, ensuring seamless data flow into Pardot and CRM systems.
  • Partner with the Digital Marketing Director to implement website optimization strategies that drive traffic acquisition, engagement, and conversion.
  • Effectively project-manage website enhancements or marketing technology initiatives, coordinating with all relevant stakeholder groups and ensuring timely delivery.
  • Monitor, analyze, and report on website performance KPIs; contribute to quarterly business reviews.
  • Identify and recommend new tools, technologies, or processes that help improve marketing performance, efficiency, and user experience.

Requirements

  • 3–5 years of experience in web content management, marketing technology management, or digital operations at a mid-size or enterprise B2B company.
  • Hands-on expertise with CMS platform (WordPress) is essential
  • Working knowledge of personalization, A/B testing and site search tools preferred.
  • Fluent with website analytics tools and able to translate data into insights and actions.
  • Effective communicator with the ability to identify and clarify key requirements, while educating non-SMEs on digital marketing best practices.
  • Relationship and consensus builder, with strong organizational and project management skills. 
  • Team player, driven to excel, who aligns priorities with business growth.
  • Legally authorized to work in the country where the position is located.

At Octus, we consider a range of factors in connection with compensation decisions, including experience, skills, location, and our business needs and limitations. As a result, compensation may vary within and across similar roles and positions. Please note that the salary range information below is a good faith estimate for this position and actual compensation for any individual may fall outside this range if warranted by the circumstances applicable to that individual. If we identify a role that would be suitable for a broader range of skills and experience such that we would consider hiring at multiple levels then the range listed below may reflect that breadth.

The salary range estimate for this position is $85,000 - $95,000

The actual compensation will be at Octus’ sole discretion and will be determined by the aforementioned and other relevant factors. This position is eligible for an additional annual discretionary bonus.

Equal Employment Opportunity

Octus is committed to providing equal employment opportunities to all employees and applicants for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, marital status, pregnancy, veteran status, or any other legally protected status. We strive to create an inclusive and diverse work environment where all individuals are valued, respected, and treated fairly. We believe that diversity enriches our workplace and enhances our ability to innovate and succeed.

Top Skills

Algolia
Pardot
Seo
Vwo
Wordpress
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The Company
HQ: New York, NY
708 Employees
Year Founded: 2013

What We Do

Founded in 2013, Reorg has fundamentally changed the way financial and legal professionals access complex and opaque business information.

Our unique editorial team combines reporting with financial and legal analysis to provide a holistic view of topical situations and delivers that view in real time through our proprietary platform, which is powered by machine learning and natural language processing applications.

Today, with offices on three continents, Reorg serves 26,000 professionals across the world’s leading hedge funds, asset managers, investment banks, law firms and financial advisors so they can make better business, investment and advisory decisions. Our vision is to be the best-in-class provider of complex and opaque credit information delivered in a clear, actionable way.

Why Work With Us

Reorg hires innovators and trailblazers across the globe to drive our business and our incredible corporate culture alike. Our core values define an organizational ethos that’s as high-performing as it is human. Reorg employees enjoy competitive health benefits, matched 401k and pension plans, and educational reimbursements for career development.

Gallery

Gallery

Octus Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

Reorg has adopted a hybrid working policy. For non-remote employees located within a reasonable commuting distance to one of our offices, the requirement is to work from the office at least 2 days per week.

Typical time on-site: 2 days a week
HQNYC Office
Bucharest Office
El Segundo Office
London Office
Pune Office
Vilnius Office
Washington DC Office
Learn more

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