DIGITAL & OMNICHANNEL CONTENT INTEGRATIODIGITAL & OMNICHANNEL CONTENT INTEGRATION MANAGER

Our team members are the key to our company’s success, and their health and well-being, as well as that of their families, is very important to us. We offer a comprehensive benefits package that allows our team members stay healthy, plan for their future and maintain a healthy work-life balance. Benefits may vary with employment status.  To see our fill list of Team Member Benefits please visit our career site: www.gotoworkhappy.com/benefits

Job Description:

Overview

Seminole Hard Rock Support Services is transforming its digital landscape, building new digital foundations to enable modernized and mature digital capabilities at scale. As a strategic pillar of our journey, we are bringing together multiple historic website and app CMS’s into one single CMS using Adobe AEM across the enterprise. This includes all of our websites across casinos, hotels, cafes, retail, Unity by Hard Rock, and more. Implementation is currently underway, on a path for target to launch in early 2025 go live as the foundation for omnichannel initiatives, content parity, orchestration and personalization via ML modeling, AI recommendations. With this exciting new milestone in digital maturity for the org, we are seeking to build a team of highly experienced, top-notch experts to own, administer, activate and optimize using their polished and modern Adobe AEM/DAM during this pivotal period to continue to build and mature at scale. 

We are seeking a best-in-class, talented and experienced Digital & Omnichannel Content Integration Manager to join our digital marketing team. In this role, you will be at the forefront of integrating content across diverse digital channels, ensuring a cohesive brand presence, manage production and merchandising/offer calendars, and enhance customer engagement with trackable/measurable success. If you thrive in a collaborative environment, excel in managing complex projects, and have a keen eye for detail, we want you to be part of our forward-thinking team. Join us and play a pivotal role in shaping our digital content strategy and driving our omnichannel marketing efforts to new heights.

This is a shared service role supporting Seminole Gaming as well as all Hard Rock lines of business, such as Hard Rock Cafes, Hotels, Casinos and Entertainment, and the new Unity by Hard Rock loyalty program. Our digital ecosystem consists of multiple websites, a mobile app, and digital marketing channels that include SEO/SEM, paid meta, paid media, display, CRM, and social.

Essential duties include, but are not limited to:

• Develop and execute comprehensive content strategies that ensure consistent and cohesive messaging across all digital and omnichannel platforms.

• Oversee the integration of content across various digital channels, including websites, email campaigns, mobile app, and other digital touchpoints to ensure a unified brand experience.

• Shape the strategic and execution vision for multi-channel marketing campaigns, leveraging both online and offline channels to align with overall business outcomes.

• Manage and communicate timelines for campaign delivery across all channels, both digital and traditional. Ensure all projects are planned, scheduled, and executed effectively while coordinating with cross-functional teams.

• Utilize data and analytics tools to measure and report on the effectiveness of marketing campaigns. Lead post-campaign recaps, adjust strategies based on performance metrics, and ensure continuous improvement.

• Coordinate consistency in messaging and branding across all channels to maintain a unified brand experience. Ensure campaign delivery is consistent with the marketing plan and progresses appropriately.

• Build systems and processes to improve visibility into deliverables, timelines, key performance metrics, and optimizations. Promote the adoption of these processes across multiple stakeholders to ensure alignment.

• Collaborate with cross-functional teams to develop and implement integrated marketing plans aligned with overall business outcomes. Work closely with marketing, design, development, and other departments to align content strategies with business goals.

Qualifications

Experience

• Proven experience (3+ years) in digital content management, content strategy, or related roles, with a track record of successful content integration across multiple channels.

• Demonstrated experience in project management, with the ability to manage multiple projects simultaneously and deliver high-quality results on time and within budget.

• Experience working with CMS platforms (Adobe Experience Manager), DAM systems (Adobe Experience Manager Assets), and other relevant digital tools and technologies.

• Strong background in analyzing content performance data and using insights to drive content improvements and strategy adjustments.

• Previous experience in collaborating with cross-functional teams and managing relationships with stakeholders.

Knowledge, Skills, and Abilities

• In-depth understanding of digital marketing, content strategy, and omnichannel marketing principles.

• Familiarity with current digital trends, best practices, and emerging technologies.

• Excellent written and verbal communication skills with a strong ability to create and edit content that resonates with diverse audiences.

• Strong analytical skills with the ability to interpret data and make data-driven decisions.

• Proficiency in using CMS platforms (Adobe Experience Manager), DAM systems (Adobe Experience Manager Assets), and other relevant digital tools and technologies.

• Ability to think strategically and creatively while managing day-to-day content operations.

• Strong problem-solving skills and the ability to adapt to changing priorities and fast-paced environments.

• Demonstrated leadership abilities with experience in managing and mentoring team members.

• Effective collaboration skills with the ability to build and maintain productive relationships with internal and external stakeholders.

Work Environment:

• Duties and responsibilities are typically performed in a professional office setting, but there may be times where you will need to be in operating areas. In these areas, you may be exposed to environmental factors including, but not limited to, secondhand smoke and excessive noise.

• While performing the duties of this job, the employee is frequently required to stand; walk; use hands to finger, handle, or feel; reach with hands and arms, talk, or hear; and taste or smell. The employee must frequently lift and/or move up to 50 pounds. Specific vision abilities required by this job include close, distance, color, and peripheral vision, depth perception and ability to adjust focus.

Disclaimer
While this is intended to be an accurate reflection of the current job, management reserves the right to revise the current job or to require that other or different tasks be performed when circumstances change, (e.g. emergencies, changes in personnel, workload, rush jobs or technical developments).