Digital News Producer

Position Summary: The Digital News Producer is responsible for creating, editing, curating and distributing digital news content across web, social, app and email platforms. This role works closely with newsroom staff to identify compelling story opportunities, write and edit original articles and ensure content is presented in a way that serves and grows digital audiences. The producer must thrive in a fast-paced, breaking news environment while demonstrating strong news judgment, collaboration skills and the ability to problem-solve independently. This individual should understand how to craft engaging, audience-focused content without relying on sensationalism or clickbait, while maintaining the highest editorial standards, fairness, accuracy and brand integrity. Adaptability, positivity and a passion for news are essential.

Position Responsibilities:

• Writes and publishes original digital news articles for web and app platforms

• Collaborates with reporters, producers and newsroom staff to develop and expand stories for digital audiences

• Reaches out to sources and gathers additional information to support digital story development and breaking news coverage

• Edits and posts reporter scripts and newsroom content for web publication

• Monitors content from sister stations and coordinates article requests when appropriate

• Curates and edits incoming content from Nexstar Media Wire

• Crafts engaging Facebook posts designed to drive readership without sensationalism or misleading language

• Selects and schedules social media content based on audience trends, engagement data and editorial priorities

• Sends app, desktop and email alerts, including selecting stories and writing concise, compelling alert language

• Curates the homepage and other digital platforms using audience analytics, performance data and editorial judgment

• Monitors breaking news and reacts quickly to update coverage across all digital platforms

• Applies SEO best practices in headlines, article structure and metadata

• Works collaboratively across departments and contributes positively to newsroom culture

• Utilizes analytics and audience insights to inform content decisions and platform strategy 

Skill/Experience Requirements

• 2 years of experience in digital news, web production, or social media production preferred

• Commitment to accurate, fair and ethical journalism

• Strong news judgment and understanding of audience interests

• Excellent writing and editing skills with experience writing full web articles

• Exceptional attention to detail with strong spelling, grammar, fact-checking and copy editing skills

• Experienced with AP Style

• Experience managing and posting content on social media platforms, particularly Facebook

• Ability to write compelling headlines and social copy that drive engagement without clickbait

• Strong understanding of digital audience behavior and content trends

• Ability to work effectively under pressure during breaking news situations

• Comfortable making phone calls, interviewing sources and independently gathering information for digital reporting

• Organized, self-motivated problem solver who can work independently when needed

• Strong collaboration and communication skills within a newsroom environment

• Ability to multi-task and prioritize in a fast-paced environment

• Experience using analytics tools to guide editorial decisions preferred

• Some schedule flexibility (nights, weekends, holidays)

• Regularly meets measurements of success  

Education Requirements

• Bachelor’s degree in journalism, communications or a related field required

Typical day

This individual will spend the day identifying and producing timely digital content for web, app and social platforms. Responsibilities include writing original articles, editing reporter content for web publication, curating homepage and social content, monitoring incoming content from wire and sister stations, reaching out to sources and sending alerts across multiple platforms. The producer will collaborate regularly with newsroom staff to strengthen story coverage while reacting quickly to breaking news and changing audience needs. Daily decisions will be guided by audience data, engagement trends and strong editorial judgment. 

Measurements of success

• Consistent production of accurate, timely and engaging digital content

• Strong performance during breaking news coverage and high-traffic events

• Growth in digital audience engagement across web, app, social and email platforms

• Increased referral traffic and reader retention from social media and alerts

• Positive collaboration and communication within the newsroom

• Effective homepage and content curation that reflects audience interests and editorial priorities

EEO Statement:
Equal Opportunity Employer Minorities/Women/Veterans/Disabled