Nexstar Media Group is America’s largest local television and media company with 197 full power stations (including partner stations) in 115 markets addressing nearly 63% of US television households and a growing digital media operation. Nexstar’s platform delivers exceptional local content and network programming to inform and entertain viewers, while providing premium, scalable local advertising opportunities for advertisers and brands across all screens and devices. Learn more at www.Nexstar.tv.
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EEO Statement:
Equal Opportunity Employer Minorities/Women/Veterans/Disabled
Position Responsibilities:
Produce digital and social content, including copy and video.
Research, report, write and edit stories for web and other digital platforms.
Oversee and improve daily digital editorial content with the goal of increasing user interactivity and traffic--particularly users in the local DMA.
Assist team in curating a steady stream of high-interest local content that is packaged and promoted in a way that maximizes engagement and repeat site visits.
Review copy and correct errors in content, grammar and punctuation, following prescribed editorial style and formatting guidelines to ensure content meets company standards for journalistic integrity and production quality.
Trains, coaches, and manages team of local digital journalists
Evaluate website analytics and observe traffic trends as part of daily and long-term decision making for audience growth strategy.
Work with news director to craft and execute a digital strategy to grow distribution platforms to maximize readership, engagement, and video views.
Responsible for meeting local site KPI goals.
Promotes news content on social media
Serve as a bridge between digital and broadcast in the local newsroom.
Create opportunities to market digital content on broadcast and use social media and website to build and reinforce brand recognition and drive viewers to television.
Monitor all forms of major local, state and national media (print, TV, digital, blogs, social) for breaking news, trending and exclusive stories that will grow engagement and drive and build local, local traffic.
Respond positively to feedback.
Some schedule flexibility (nights, weekends).
Flexibility to perform various other duties as assigned.
This position reports to the News Director.
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What We Do
Nexstar Media Group is the largest TV station operator in the country. With the reach of 171 full power television stations in 100 markets addressing nearly 38.9% of US television households, and a diversified, growing digital media operation, Nexstar Media Group offers superior audience engagement across all media devices and local broadcast television’s unrivalled influence on consumers’ purchasing and political decisions.
In 20 years, Nexstar has grown from a single station to the nation’s largest television company. This growth is fueled by an organization-wide commitment to delivering exceptional service to our communities and outstanding results for our advertisers.
From the very beginning, Nexstar has cultivated an organization-wide commitment to providing superior, unique local content that is relevant to each of the communities it serves, while offering local businesses, advertisers and brands the ability to engage and connect with local communities.
