DIGITAL NEWS CONTENT PRODUCER - KGNS

Posted Yesterday
Be an Early Applicant
Laredo, TX, USA
In-Office
Entry level
Digital Media • News + Entertainment
The Role
Create and publish written, video, and photographic content for broadcast and digital platforms. Coordinate with newsroom staff, write daily copy, manage breaking news and special event coverage, monitor digital metrics, grow audience engagement, and ensure story selection meets newsroom standards. The role requires strong writing, news judgment, multitasking, social media awareness, teamwork, flexibility, and broadcast journalism experience.
Summary Generated by Built In

About Gray Media:

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets, serving 117 full-power television markets that collectively reach about 37% of U.S. television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first- and/or second-highest-rated television station in average all-day ratings across 116 markets measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 46 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

Job Summary/Description:  

KGNS+ is looking for a content producer. The position will be responsible for creating compelling content for broadcast and digital platforms.

The content producer creates content (copy, video, and/or pictures) for all platforms while coordinating with newsroom staff, including reporters, photographers, assignment manager, and news director.

Duties/Responsibilities include, but are not limited to:

* Excellent written and oral communication skills are a must
* Solid news judgment and ability to multitask are essential
* You should be calm under pressure
* The ideal candidate would be social media- and tech-savvy
* You must be a team player with a great attitude and be available to work various schedules as needed.
* Write and post copy daily on all platforms
* Track and review digital metrics to grow audiences and engagement
* Be the “digital voice” and point person ensuring our daily and long-term projects, including special event and breaking news coverage, are multi-dimensional
* Ensure story selection and placement fit newsroom standards for vision and growth

Qualifications/Requirements:

* Excellent writing skills, news judgment, and ethics
* Driven to develop original news content
* Understands digital/social media platforms and strategy
* Produces with urgency and immediacy
* Strong work ethic, organizational and leadership skills
* Integrity, accountability, teamwork
* Broadcast journalism experience, media-related bachelor's degree and clean driving record

If you feel you’re qualified and want to work with a great group of people,  go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references

(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)

KGNS-TV/Gray Media is a drug-free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local nondiscrimination laws in every location where the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

Skills Required

  • Excellent written and oral communication skills
  • Strong news judgment and journalism ethics
  • Ability to multitask and produce content with urgency
  • Understanding of digital and social media platforms and strategy
  • Strong work ethic, organizational skills, and leadership skills
  • Integrity, accountability, and teamwork
  • Broadcast journalism experience
  • Media-related bachelor's degree
  • Clean driving record

Gray Media Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Gray Media and has not been reviewed or approved by Gray Media.

  • Affordable Benefits — A no‑premium employee‑only medical option and heavily subsidized alternatives reduce premium costs, with added features like virtual care, infertility/adoption support, and travel reimbursement. Company‑paid life and disability insurance further bolster overall value.
  • Leave & Time Off Breadth — PTO, paid parental leave, and company holidays are presented as standard elements of the package. These are complemented by wellbeing resources such as a 24/7 EAP and substance‑reduction programs.
  • Retirement Support — A 401(k) Savings Plan is offered, with company materials and listings referencing employer contributions or matching. This provides structured retirement planning within the broader rewards mix.

Gray Media Insights

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The Company
HQ: Tulsa, OK
2,154 Employees
Year Founded: 1897

What We Do

Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation’s largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second highest rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray’s additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios. Gray owns a majority interest in Swirl Films. For more information, please visit www.graymedia.com.

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