DIGITAL NEWS CONTENT PRODUCER (F/T) - WCTV

Posted 25 Days Ago
Be an Early Applicant
Tallahassee, FL, USA
In-Office
Entry level
Digital Media • News + Entertainment
The Role
Produces digital news content for WCTV by writing and editing articles, breaking news through push notifications, creating social media posts, tracking engagement, and developing stories to increase web traffic. The role collaborates with newsroom staff, uses AP Style, scouts story ideas, and may present content on streaming platforms or broadcasts.
Summary Generated by Built In

About Gray Media:

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 46 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About WCTV:

WCTV covers about 19 counties in North Florida and South Georgia. Our station is based in the Florida state capital, and our DMA is a fast-paced and exciting environment. We are a team of passionate journalists in a well-established newsroom. Rising talent has the opportunity to work with and learn from experienced and award-winning team members.

Culture comes first. Success follows. At WCTV, our people are our greatest asset. WCTV is Tallahassee's legacy CBS affiliate and the most-watched TV station in the region. Our website's digital footprint surpasses any in the market or region and continues to grow each month (check us out at WCTV.tv) In our newsroom, we play to win, work hard, and are always seeking new ideas. Join this fun and dynamic team in sunny Tallahassee, Florida, where the beach is close by, and the weather is beautiful.

Job Summary:

WCTV is searching for the next Digital Content Producer to join our award-winning team. The ideal candidate is a driven and dedicated journalist with strong writing skills and news judgment. They will uphold the highest standards in their storytelling and aim for excellence every day. The Digital Content Producer will write articles, create content for our social media platforms, track engagement, and help us build up ''WCTV Now,'' which is a digital news desk that we use for live streaming. The right candidate will be given coaching and opportunities to present content on our streaming platforms and traditional broadcasts.

Duties/Responsibilities include (but are not limited to):

- Demonstrate excellent writing, copy-editing and storytelling skills
- Write accurate, compelling and engaging articles under tight deadlines
- Use AP Style daily at an expert level
- Break news with accurate and timely push notifications through our apps
- Craft thoughtful and eye-catching text, photo and video posts for Facebook, Instagram, TikTok and Threads
- Scout story ideas through viewer calls, emails or direct messages
- Pitch and cultivate creative ideas to increase web traffic and audience engagement
- Collaborate and communicate with reporters, other digital team members, producers, anchors and managers to gather content for online and on-air
- Interest in presenting content on our streaming platforms and/or broadcasts

Qualifications/Requirements:

- A Bachelor's degree in journalism
- At least one internship in a commercial newsroom
- Working knowledge of web and social platforms
- Excellent knowledge of AP Style
- A desire to grow in a newsroom

If you feel you’re qualified and want to work with a great group of people,  go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references

(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)

WCTV-TV/Gray Media is a drug-free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

Skills Required

  • Bachelor's degree in journalism
  • At least one internship in a commercial newsroom
  • Working knowledge of web and social platforms
  • Excellent knowledge of AP Style
  • Desire to grow in a newsroom

Gray Media Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Gray Media and has not been reviewed or approved by Gray Media.

  • Affordable Benefits — A no‑premium employee‑only medical option and heavily subsidized alternatives reduce premium costs, with added features like virtual care, infertility/adoption support, and travel reimbursement. Company‑paid life and disability insurance further bolster overall value.
  • Leave & Time Off Breadth — PTO, paid parental leave, and company holidays are presented as standard elements of the package. These are complemented by wellbeing resources such as a 24/7 EAP and substance‑reduction programs.
  • Retirement Support — A 401(k) Savings Plan is offered, with company materials and listings referencing employer contributions or matching. This provides structured retirement planning within the broader rewards mix.

Gray Media Insights

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The Company
HQ: Tulsa, OK
2,154 Employees
Year Founded: 1897

What We Do

Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation’s largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second highest rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray’s additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios. Gray owns a majority interest in Swirl Films. For more information, please visit www.graymedia.com.

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