Digital Mktg Advisory Analyst

Skill required: Marketing Operations - Campaign Management
Designation: Digital Mktg Advisory Analyst
Qualifications:Any Graduation
Years of Experience:3 to 5 years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? • Audit and optimize new & existing ad campaigns to ensure KPI’s are met such as budget spend, timelines, CPL, CPA, ROI, and ROAS - both short and long term • Manage social performance reporting process, communicating results (as needed) / on a daily, weekly or monthly basis • Organize hypotheses and recommendations for enhancing campaign performance • Setup, verify and troubleshoot pixels (understanding of 3rd party platforms will be added advantage) • Understanding of Google Analytics and Google Tag Manager is a plus • Stay up to date with current technologies and trends in Facebook policies, strategies, trends, design tools and applications
What are we looking for? • Develop, manage and optimize comprehensive paid Facebook and Instagram Ad campaigns • Recommend new strategies based on data and testing • Experience in Audience research, audience building and ad creation • Experience running targeted, high-spend, high-return ad campaigns, specifically on Facebook • Excellent knowledge of Instagram ads manager and other social media best practices • Knowledge on responding to comments, compile campaigns and create content for Instagram
Roles and Responsibilities: • 2-3 years of experience working on social campaigns/ campaign manager / FB marketing in media agencies • Demonstrable success in improving account performance in social / similar online ad experience will be considered as well • Ability to uncover insights from data and use quantitative methods to answer questions and to find opportunities for optimization • Bachelor’s degree, MBA Marketing will be an added advantage • Must be flexible with weekly schedule, adaptable and willing to take on multiple priorities • Excellent organization and time management skills to complete tasks on time • Well versed with advanced computer skills for Microsoft tools (Excel, Word, Power point) • Excellent analytical skills with ability to mine data to inform decisions

Any Graduation

About Accenture

We work with one shared purpose: to deliver on the promise of technology and human ingenuity. Every day, more than 775,000 of us help our stakeholders continuously reinvent. Together, we drive positive change and deliver value to our clients, partners, shareholders, communities, and each other.We believe that delivering value requires innovation, and innovation thrives in an inclusive and diverse environment. We actively foster a workplace free from bias, where everyone feels a sense of belonging and is respected and empowered to do their best work.At Accenture, we see well-being holistically, supporting our people’s physical, mental, and financial health. We also provide opportunities to keep skills relevant through certifications, learning, and diverse work experiences. We’re proud to be consistently recognized as one of the World’s Best Workplaces™.Join Accenture to work at the heart of change.

Visit us at www.accenture.com 

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