POSITION SUMMARY:
The Digital Merchandiser will work on-site at our corporate office in Springfield, MO. and is responsible for supporting the execution and optimization of the customer shopping path, merchandising presentation, promotional messaging, and marketing content in assigned categories. You’ll participate in pre-season assortment planning, coordinate direct channel offers (catalog / retail/club) with Internet strategy for seamless customer experience. Accountable for navigation of assigned web store categories, item maintenance, site operations knowledge and online customer experience. Reports to a Digital Operations Manager to maintain overall web store consistency and customer experience standards.
ESSENTIAL FUNCTIONS:
Owns the planning and execution of each category’s digital shelf merchandising and product optimization – plans are crafted in collaboration with Sales, Omni Marketing Lead, Creative, Digital Capabilities, Brand/Season, and other cross functional teams.
Accountable for site product hierarchy web store structure and customer facing navigation of assigned categories, product presentations, special navigation, indexing, site search and guided navigation through attributes. Measured by customer satisfaction index and direct customer comments.
Creates a category experience that is friction-free, accurate, engaging, & inspiring. Demonstrates expertise with innovative features that surprise & delight the customer.
Accountable for knowledge of all digital marketing programs, social media, emerging technology and how to leverage these programs for assortment performance and brand positioning. Responsible to communicate assortment strategy to digital marketing team, understand performance standards and keep assigned Category Manager informed.
Analyzes & communicates financial results and utilizes analytics to identify shortfalls, drive course corrections & recommendations to maximize sales.
Accountable for web store managed content scheduling, approval and execution in assigned web categories such as category page features, sub-categories, doorways, email campaigns, content and the hundreds of web pages that are associated to respective assortment.
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ALL OTHER DUTIES AS ASSIGNED
EXPERIENCE/QUALIFICATIONS:
Minimum Degree Required: Bachelor’s Degree
Experience: 2 – 4 years of related professional experience
KNOWLEDGE, SKILLS AND ABILITY:
· Strong interpersonal skills and excellent communications (written and oral) skills
· Ability to work in a fluid, fast paced environment
· Excellent cross-functional collaboration and influencing skills
· Ability to manage and influence change throughout an organization
Full Time Benefits Summary:
Enjoy discounts on retail merchandise, our restaurants, world-class resorts and conservation attractions!
- Medical
- Dental
- Vision
- Health Savings Account
- Flexible Spending Account
- Voluntary benefits
- 401k Retirement Savings
- Paid holidays
- Paid vacation
- Paid sick time
- Bass Pro Cares Fund
- And more!
Bass Pro Shops is an equal opportunity employer. Hiring decisions are administered without regard to race, color, creed, religion, sex, pregnancy, sexual orientation, gender identity, age, national origin, ancestry, citizenship status, disability, veteran status, genetic information, or any other basis protected by applicable federal, state or local law.
Reasonable Accommodations
Qualified individuals with known disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws.
If you need a reasonable accommodation for any part of the application process, please visit your nearest location or contact us at [email protected].
Top Skills
What We Do
Bass Pro Shops is North America’s premier outdoor and conservation company. Founded in 1972 when Johnny Morris began selling tackle out of his father’s liquor store in Springfield, Missouri, today we provide customers with premier destination retail in more than 150 locations across North America. In 2017 Bass Pro Shops acquired Cabela’s to create a “best-of-the-best” experience with superior products, dynamic locations and outstanding customer service.
Guided by the visionary leadership of our founder and CEO Johnny Morris, Bass Pro Shops is making a significant impact in on the future of conservation and the communities we serve. More than 40 years after Johnny began helping people connect with nature through a tiny bait shop, our conservation mission is to inspire people to enjoy, love and conserve the great outdoors.
Beyond retail, Bass Pro Shops also operates White River Marine Group, the world’s largest manufacturer of boats, plus award-winning resorts and nature destinations including Big Cedar Lodge, America’s Premier Wilderness Resort. Our passion for connecting people to nature extends to our CLUB program where customers earn points toward free gear and experiences, and a series of not-for-profit conservation attractions.
