Digital Media Support Coordinator

Reposted 16 Hours Ago
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Green Bay, WI
In-Office
Junior
Digital Media • News + Entertainment
The Role
The Digital Media Support Coordinator will manage digital advertising processes, create graphics, report on campaign performance, and provide sales support.
Summary Generated by Built In

WeAreGreenBay.com (WFRV-TV) has an exciting position available for a creative outside-the-box individual.  

The Digital Media Support Coordinator ideal candidate is a digital-minded, exceptionally organized, and detail-oriented individual with a team-centric mentality and an innate desire to win. The primary duty of this position is to design display ads, traffic all digital sales orders while monitoring and reporting the results of each campaign from inception to completion.  Once the order-trafficking and reconciliation process is firmly understood, the candidate will have the opportunity to develop digital advertising solutions and presentations for the Account Executives.

  • Create display ad campaigns that are on target and creatively unique.

  • Design graphics including banner ads and creative as needed in Photoshop.

  • Implementation of special digital promotions and contesting.

  • Design, manage, and build digital contests to ensure legal rule compliance and promotions.

  • Coordinate digital traffic for all WFRV-TV and Digital Services products.

  • Coordinate digital traffic for WFRV+ streaming app.

  • Manage creative for digital campaigns, acting as a liaison between clients, Account Executives, and Creative Services.

  • Wordpress Management by creating categories for sales promotions.

  • Develop unique tracking URLs as needed.

  • Compile regular performance reports for cross-platform digital media campaigns.

  • Develop & maintain strong product knowledge of WFRV-TV and Digital Services products.

  • Input orders for TV/Digital campaigns which includes trafficking commercials for each advertiser.

  • Create sales power point presentations. (Power Point skills Mandatory)

  • Maintain awareness of available digital advertising inventory.

  • Overall sales support for Account Executives and Digital Strategic Account Manager.

  • Learn and continually train in research programs to implement into sales department to help drive revenue.

  • Consistently meet or exceed deadlines on projects.

  • Performs other duties as assigned.

Candidates should have a strong marketing mind with excellent writing ability and solid verbal communication skills. Our candidates will possess strong computer skills, with experience in Word, Excel, PowerPoint, Outlook, and proficiency in Adobe Photoshop.

A degree in graphic design, marketing communications and/or experience in the digital design field preferred.  Must be proficient in Adobe Photoshop.

WFRV-TV and Nexstar Media Inc. are an equal opportunity employer.

Top Skills

Adobe Photoshop
Excel
Microsoft Outlook
Microsoft Powerpoint
Microsoft Word
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The Company
HQ: Irving, TX
5,001 Employees
Year Founded: 1996

What We Do

Nexstar Media Group is the largest TV station operator in the country. With the reach of 171 full power television stations in 100 markets addressing nearly 38.9% of US television households, and a diversified, growing digital media operation, Nexstar Media Group offers superior audience engagement across all media devices and local broadcast television’s unrivalled influence on consumers’ purchasing and political decisions.
In 20 years, Nexstar has grown from a single station to the nation’s largest television company. This growth is fueled by an organization-wide commitment to delivering exceptional service to our communities and outstanding results for our advertisers.
From the very beginning, Nexstar has cultivated an organization-wide commitment to providing superior, unique local content that is relevant to each of the communities it serves, while offering local businesses, advertisers and brands the ability to engage and connect with local communities.

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