RESPONSIBILITIES
- Develop and implement high level media strategies and tactics, innovative ideas, and solutions for impactful digital media campaigns during the presale process
- Partner closely with Nexstar sales teams and advertisers to produce best-in-class digital media solutions
- Communicate media plan strategy and how it effectively meets client goals through persuasive pitch materials and client presentations
- Establish tangible KPIs for each plan, considering historical information, client goals and objectives
- Own the creation and management of media plans and budgets throughout the presales process
- Manage pricing and profit margin while balancing effective media planning and client needs
- Conduct and lead internal and external meetings with the Sales teams as well as advertising clients through creation and distribution of pre-call/meeting agendas and action-oriented recaps
- Expertly speak to all digital product capabilities and proactively stay abreast of industry trends and developments to apply to day-to-day planning
- Effectively manage communication with media partners on an account/campaign level, with strong collaboration in developing media solutions that will achieve client goals
- Work with client success managers and activation teams on optimization recommendations, best practices and reporting needs providing clear insights to clients
- Own organization of assigned Asana tiles, SharePoint files, media plans, and all communication from the client and markets
- Lead the initiative in thought leadership via POVs related to industry trends specific to vendors/technology/competitive
REQUIREMENTS / QUALIFICATIONS
- Candidate should have a Bachelor’s degree or equivalent work experience with a minimum of 2-3 years of experience in digital advertising and media planning
- Previous experience in digital media planning required, including strong media math skills and Excel proficiency
- Knowledge of programmatic, social and SEM advertising and the media landscape in general
- Ability to multi-task with ease in a fast-paced environment and remain accountable to deadlines without exceptions
- Extreme attention to detail, organizational skills, and strong sense of urgency
- Fluency in DSPs, Google Ads, and social media platforms, including but not limited to Facebook/Instagram, TikTok, Snapchat, LinkedIn, Twitter and Pinterest, and ability to use each channel to maximize client returns
- Experience in lead generation/CPA and reporting on ROAS a plus
- Strong client service skills
- Ability to analyze and present data effectively and efficiently
- Persuasive oral and written communication
- Strong interpersonal skills and ability to work well with a team and independently
- Proficiency in Microsoft Office (Excel, Outlook, PowerPoint, Word).
- This is a Hybrid role with four (4) days in office and one (1) day remote per week.
- The ideal candidate will be located in New York, NY; Chicago, IL.; or Irving, TX.
NOTE: This job description contains the basic requirements for the position and is NOT intended to be a complete list of responsibilities; other duties may be assigned.
Equal Opportunity Employer Minorities/Women/Veterans/Disabled
Top Skills
What We Do
Nexstar Media Group is the largest TV station operator in the country. With the reach of 171 full power television stations in 100 markets addressing nearly 38.9% of US television households, and a diversified, growing digital media operation, Nexstar Media Group offers superior audience engagement across all media devices and local broadcast television’s unrivalled influence on consumers’ purchasing and political decisions. In 20 years, Nexstar has grown from a single station to the nation’s largest television company. This growth is fueled by an organization-wide commitment to delivering exceptional service to our communities and outstanding results for our advertisers. From the very beginning, Nexstar has cultivated an organization-wide commitment to providing superior, unique local content that is relevant to each of the communities it serves, while offering local businesses, advertisers and brands the ability to engage and connect with local communities.
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