Digital Media Strategist

Who We Are:160over90 is an award-winning global marketing agency which forges stronger human connections and creates shared moments where people feel something real. With 800 thinkers, doers, and makers across every cultural corner of the world, the agency offers a full-service, channel-agnostic approach and a deep connection to the people, places, and properties that drive the conversation of tomorrow. 160over90 works with leading brands including AB InBev, Amazon, Coca-Cola, DP World, Macy’s, Marriott International, McDonald’s, Verizon and Visa. 160over90 is part of WME Group, a global representation business comprising the world’s leading talent, intellectual property and brands.

The Role and What You'll Do:

The Digital Media Strategist will play a key role in the development and execution of performance-driven digital media campaigns across Search and Programmatic platforms. This position is responsible for the day-to-day planning, activation, optimization, and reporting of paid media across platforms including Google Ads, Bing, and leading DSPs.

The ideal candidate brings at least 2 years of hands-on experience managing performance media campaigns with a strong understanding of audience strategy, hands-on optimizations, and platform capabilities. Collaborating closely with media leads and account teams to ensure all campaigns drive measurable results. This role also supports reporting and insights development for client presentations, with an eye toward continuous improvement and innovation.

RESPONSIBILITIES:

• Plan, launch, and optimize Paid Search and Programmatic campaigns (Display, Audio, OLV, CTV, etc.) to meet performance goals across client accounts
• Own campaign setup, pacing, and performance monitoring across platforms such as Google Ads, Microsoft Ads, DSPs (Basis, StackAdapt, TheTradeDesk, DV360)
• Conduct keyword research, create compelling copy, audience strategy development, and bid optimization aligned with campaign KPIs
• Translate media performance into clear insights and actionable recommendations via regular reporting and client-facing presentations
• Collaborate closely with account leads and creative teams to ensure campaigns align with client goals
• Monitor platform trends, beta opportunities, and industry changes to inform channel strategy

You Have These:

• 2+ years of hands-on experience managing campaigns in SA360 including Google Ads (Search & YouTube), Microsoft (Bing) Ads, and Programmatic DSPs
• Demonstrated success meeting or exceeding performance goals across awareness, consideration, direct response, and lead-gen campaigns
• Strong analytical skills using platforms like Google Analytics, Looker Studio, or other BI tools
• Experience in audience segmentation, A/B testing, and real-time optimizations
• Confident communicator with the ability to explain technical concepts simply

How we work: 

WME Group is at the center of sports, media, entertainment, and fashion and is a largely relationship-based business. To foster an environment of collaboration, develop our future talent, and build on relationships across leadership, peers, and teams, we work from the office 4 days per week. We see immeasurable value internally and throughout the core of the businesses we support.

 

Don’t meet every single requirement? We are dedicated to building a diverse, inclusive, authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

160/90 is proud to be an equal opportunity employer that encourages applications from qualified, eligible candidates from all backgrounds and life experiences regardless of race, gender identity, disability, age, sexual orientation, religion, or belief.