Digital Media Specialist

Posted 2 Days Ago
Be an Early Applicant
Headquarters, AZ, USA
Hybrid
64K-76K Annually
Mid level
Artificial Intelligence • Big Data • eCommerce • Information Technology • Machine Learning • Retail • Analytics
Best Buy's purpose is to enrich lives through technology. We do that by leveraging our tech expertise and human touch.
The Role
The Digital Media Specialist will develop media plans, optimize advertising campaigns, manage pricing rules, enhance dashboards, and support sales efforts.
Summary Generated by Built In

Join Best Buy Ads as Digital Media Specialist focused on maximizing onsite display advertising revenue and performance.

As an experienced media planner and ad operations specialist with programmatic expertise, you will play a key role on our retail media ad operations team. This will include media planning & campaign optimizations for direct-sold campaigns, involving ongoing analysis, forecasting, inventory management, audience targeting and media plan creation.

We are currently hiring for a 17-month fixed-term opportunity with our Best Buy Ads team.

We practice a remote first working model, leveraging in person interactions at our head office, in beautiful Vancouver, BC, for strategic, collaborative and social purposes. 

Make a difference on the Best Buy Ads team as a Digital Media Specialist!

What you’ll do as a Digital Media Specialist:  

  • Develop detailed media plans for onsite display campaigns that balance campaign objectives, inventory availability and audience strategy to maximize performance

  • Working in Google Ad Manager, monitor day-to-day campaign pacing and performance, making optimizations to ensure campaigns deliver in full and meet their objectives

  • Adjust pricing rules and manage block lists to meet budget targets and maximize revenue from complementary, non-endemic advertisers

  • Work with existing open bidding partners and expand demand sources and partnerships where possible

  • Maintain and update media planning templates, tools, SOPs and forecasts, applying best practices to ensure consistency and efficiency in media plan creation

  • Collaborate with the Analytics team to maintain and enhance program dashboards and KPIs, providing insights and ensuring data-driven decision-making.

  • Address and resolve daily operational issues related to onsite display campaigns.

  • Support team prioritization and planning practices, taking on additional projects to advance the program.

  • Leverage and update training materials and support coaching of team and program partners (PCMs).

  • Support sales in prospecting new clients and selling programmatic display options to advertisers and third-party agencies.

What we’re looking for: 

  • 4+ years experience with programmatic media buying and/or selling, media planning and campaign trafficking.

  • Experience working in Google Ad Manager (sell-side)

  • Expert knowledge of the programmatic ecosystem and strong digital media planning experience

  • Advanced experience with Google platforms (GAM, DV360, SA360, GA4) and Excel

  • Strong communication skills with ability to juggle competing priorities and meet tight execution timelines

About Best Buy

As Canada's destination for the coolest tech, Best Buy offers one of the best work environments in the country! Our culture is one of inclusivity and belonging and provides employees an environment where they can bring their whole selves to work.

We believe in a fair and inclusive hiring process. We encourage you to apply even if you may not meet all the requirements.

Join our amazing team!

We are looking for people just like you.

Annualized Compensation Range

$64,000.00 - $76,000.00

Starting pay offered will consider skills and experience. Your pay can grow as you build your career with us.

 

Suite 102 - 425 West 6th Avenue, Vancouver, BC V5Y 1L3

This posting is for a vacancy.

Skills Required

  • 4+ years experience with programmatic media buying or selling
  • Experience working in Google Ad Manager
  • Expert knowledge of the programmatic ecosystem
  • Advanced experience with Google platforms and Excel
  • Strong communication skills

Best Buy Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Best Buy and has not been reviewed or approved by Best Buy.

  • Healthcare Strength Health coverage includes medical, dental, vision, life/AD&D, disability, mental health resources, FSAs, and specialized programs like virtual physical therapy, second opinions, and an LGBTQIA+ health platform. Wellness initiatives and counseling access broaden the overall support.
  • Leave & Time Off Breadth Paid time off includes holidays, floating holidays, bereavement, and paid volunteer time, with a Well-being Sabbatical offering extended time away. Parental leave and caregiver pay further extend time-off flexibility alongside adoption and childcare supports.
  • Strong & Reliable Incentives Quarterly performance bonuses and an annual recognition bonus provide additional earnings opportunities for eligible full-time employees and many part-timers working sufficient hours. A tiered pay structure links progression to role certification, location, and performance metrics.

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The Company
HQ: Minneapolis, MN
85,000 Employees
Year Founded: 1966

What We Do

At Best Buy, millions of customers rely on us to deliver the technology they need to learn, work, and stay connected. As a member of the Digital, Analytics & Technology team, we contribute to solving the ever-changing technological challenges of both our customers and our fellow employees. We are a collaborative, agile team that empowers its people by encouraging diversity of thought and passion while providing strong leadership and mentorship. We enrich lives through technology by leveraging our unique combination of tech expertise and human touch to meet our customers’ everyday needs, whether they come to us online, visit our stores or invite us into their homes. With over 1,000 stores and over 100,000 employees in the United States and Canada, we solve key human needs in the areas of productivity, security, health, entertainment, connectivity, and more.

Why Work With Us

Millions of customers rely on Best Buy to deliver the technology they need to learn, work, and stay connected. As a member of the Digital, Analytics & Technology team, you will contribute to solving the ever-changing technological challenges of both our customers and your peers. Work with a collaborative team that empowers its people.

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