Digital Media Specialist

RESPONSIBILITIES:

• Collaborate with with a variety of key stakeholders across Performance Media, LCM, Brand and Accessories & Apparel departments to develop, implement, manage, and monitor paid campaigns across all stages of the marketing funnel.
• Work with the wider Marketing team, Country Managers and Brand team to ensure paid strategy aligns with core audiences and that ad copy best speaks to those audiences.
• Coordinate with the Creative team and copywriters to continuously build and test new ads.
• Confidently provide campaign optimization tactics to help achieve target growth goals.
• Work with the Analytics team to set-up reports to allow for insights into daily optimization that can be made to ensure optimal performance across paid tactics.
• Work with platform reps to stay on top of the latest features and functionality to keep account as a leader in the latest offerings. 
• Ad analysis and new ad creation, with regular A/B testing, brand lift testing, conversion lift testing.

QUALIFICATIONS:

• A degree in Marketing or similar qualification.
• 1-3 years’ minimum experience in a fast-paced consumer company or media agency setting.
• Knowledge of how to buy primarily on YouTube and Performance Max within the Google suite. Experience with Search, Shopping & SEO are a bonus.
• Proven track record of success and delivering through the funnel of paid media strategies.
• Excellent communication skills and can communicate recommendations effectively to stakeholders at all levels.
• Familiarity with ad tech solutions - specifically DCM.
• Pixel creation and management with the ability to troubleshoot all issues that arise.
• Critical thinker with proactive problem-solving skills.
• You are proficient in Google PowerPoint (i.e. deck building) and Google Excel (i.e. Pivot Tables, VLOOKUPs), with the ability to analyze data and draw conclusive insights.
• Deep understanding of Google Analytics - specifically Gen 4.