Time Type:
Full timeThis is an in-office position.
Department:
500 Corporate Marketing AdministrationJob Summary:
The Digital Marketing Specialist is responsible for planning and executing digital marketing strategies and driving brand awareness online, via paid and organic client acquisition tactics.Job Description:
ESSENTIAL JOB FUNCTIONS
The statements on this job description are intended to describe the general nature of level of work being performed by incumbents. They are not an exhaustive list of all responsibilities, duties, and skills required by all incumbents.
Plan and execute digital marketing communication strategies that align with the brand’s business objectives
Develop brand’s online presence and identity
Develop social media strategy including competitive analysis as well as guidelines and best practices
Define budget recommendations for digital and online advertising
Provide metrics to measure success of campaigns
Manage online ad expenditures with reporting and performance analysis
Coordinate research including surveys and focus groups
SKILLS
Creative Design and Illustration
Must be highly proficient in spoken and written English
Ability to proofread and edit documents and write copy for advertisements
Optimization of web site and Facebook page for maximum conversions
Search Engine Optimization
Active listening
Critical thinking
EDUCATION, KNOWLEDGE, & EXPERIENCE
Education – Bachelors in Communication, Marketing, Advertising, Journalism or related field
Knowledge of Microsoft Suite, Adobe Suite, Google Analytics, web site design and video production and editing.
2 years’ experience in digital marketing implementation, website design, and social media or 3 years of hands-on experience in digital media.
A professional portfolio will be expected at time of interview.
Skills Required
- Bachelor's degree in Communication, Marketing, Advertising, Journalism or related field
- 2 years' experience in digital marketing implementation, website design, and social media (or 3 years hands-on digital media experience)
- Knowledge of Microsoft Suite
- Knowledge of Adobe Suite
- Experience with Google Analytics
- Search Engine Optimization (SEO) experience
- Website design and optimization for conversions
- Optimization and management of Facebook page/ads
- Video production and editing skills
- Creative design and illustration skills and a professional portfolio
- Strong written and spoken English, copywriting, proofreading, and editing ability
- Active listening and critical thinking skills
IBC Bank Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about IBC Bank and has not been reviewed or approved by IBC Bank.
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Healthcare Strength — Employer-paid medical coverage for full-time employees, with prescription coverage and optional dental/vision, indicates solid core health protection. Feedback suggests this foundational coverage is a standout within the overall package even if other areas feel modest.
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Retirement Support — A 401(k) alongside profit-sharing contributions when the bank is profitable provides retirement-building mechanisms. Eligibility beginning the first day of the year following hire is a timing nuance candidates may factor in.
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Career-Linked Recognition & Rewards — Commission and bonus elements in certain roles can supplement base pay. Feedback suggests performance-tied earnings provide upside for some, despite variability.
IBC Bank Insights
What We Do
IBC Bank was founded in 1966 and today it serves as the flagship bank of International Bancshares Corporation. Since its opening, IBC has grown in assets to more than $15 billion making it one of Texas’ largest holding companies. We believe in doing more for the communities we serve. And we've made that commitment for the last 50+ years. We know that when our communities succeed, we all succeed. Affirmative Action/ Equal Opportunity Employer Member FDIC/ International Bancshares Corporation
