Digital Media Specialist (Hybrid)

Who We Are:
L2TMedia is a premiere Digital Marketing Company focused on the automotive industry. We love car dealers and know how to help them succeed with our line of products that includes Paid Search, SEO, Display Advertising, Video Advertising, Social Media Impact, Paid Social and Reputation Management. With this robust suite of digital products, L2TMedia has helped meet the changing needs of auto dealerships by providing innovation, insights and results-oriented solutions.
Our office in Evanston, IL is conveniently located between the Metra and CTA and within walking distance to local shops and restaurants. We offer an environment of growth from within, constant collaboration and ongoing training to bring you to the next level.
Job Summary:
The Digital Media Specialist will be an integral part of a high-performance team, creating and managing paid search, display and video campaigns on Google, as well as other platforms. A successful Digital Media Specialist will effectively work with Customer Success Team (CST) and Sales teams to ensure seamless service to clients in a fast-paced and highly competitive digital market. Candidate will be building and managing paid search campaigns in the auto industry, working with clients such as BMW, GM, Mazda, Acura, Chrysler, Fiat, Honda, Ford auto dealerships.
Responsibilities:
 

• Achieve Client business objectives through execution of digital media strategies.
• Manage digital media campaigns to achieve performance goals of client via Google Ads.
• Support efforts of sales team through identification, validation and analysis of opportunities for increased performance and upsells.
• Track, manage and allocate monthly budgets for client accounts.
• Perform ongoing ad copy and keyword discovery, expansion, and optimization.
• Track, report, and analyze paid search performance. Support communication of account performance on monthly basis.
• Execute tests, collect and analyze data, identify trends and insights in order to demonstrate results and potential of new tools and technologies.
• Work collaboratively with the Digital Media team and with other departments to track issues, coordinate tasks, and proactively find solutions.

Education Requirement:

• Bachelor’s Degree in Advertising, Marketing, Communications, Business Administration, or equivalent.

Required Skills:

• 1-2 years of experience working within a high volume of Google Ads campaigns
• Google AdWords Certification
• Ability to learn multiple new platforms.
• Proficient with Microsoft Office and Google Suite
• Exceptional verbal and written communication skills
• Effective communication and collaboration with the sales, account management, and delivery teams.
• Strong attention to detail, problem solving and analytical skills.
• Ability to manage time and multiple tasks to meet competing deadlines.
• Ability to translate technical aspects of digital campaign management into customer facing business language.
• Ability to flourish in a rapidly paced, fast-moving technology work environment.
• Self-directed and effective working independently, yet able to contribute effectively to a high-performance team.

Preferred Skills:

• Contributor to bigger team picture (understands how their role impacts overall company goals and makes a contribution to their goals for overall company success)

• Experience with Google Display campaigns
• Experience with Google Analytics and Tag Manager
• Experience within the marketing or automotive industry