Digital Media Sales Account Executive
The Digital Media Sales Account Executive is responsible for driving digital revenue by strategically selling our digital marketing services. This role involves leading sales efforts across all digital channels—mobile, tablet, and web—while developing and executing effective go-to-market strategies to exceed revenue goals.
Key Responsibilities:
- Lead the sales and marketing efforts to generate revenue from digital marketing services for clients across mobile, tablet, and web platforms.
- Create and implement sales strategies that surpass targets for digital marketing services.
- Promote and deliver a robust suite of local digital marketing products that help small-to-medium-sized businesses (SMBs) achieve growth.
- Develop sales strategies for key industry sectors (e.g., automotive, healthcare) with clear, measurable objectives linked to revenue growth.
- Build and maintain strong relationships with advertisers and agencies.
- Position and present opportunities to clients, emphasizing the unique benefits and value propositions of our services.
- Maintain consistent communication with clients about ongoing business activities.
- Stay informed about market trends and competitive dynamics to better serve clients.
- Employ a consultative sales approach to thoroughly understand clients' business and marketing needs.
- Achieve and exceed targets for account activity and revenue generation.
- Act as a trusted advisor to General Managers (GM) and Directors of Sales (DOS) by providing insights to inform digital marketing decisions.
- Cultivate key relationships within the local business community to foster ad revenue growth and long-term success.
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What We Do
Nexstar Media Group is the largest TV station operator in the country. With the reach of 171 full power television stations in 100 markets addressing nearly 38.9% of US television households, and a diversified, growing digital media operation, Nexstar Media Group offers superior audience engagement across all media devices and local broadcast television’s unrivalled influence on consumers’ purchasing and political decisions. In 20 years, Nexstar has grown from a single station to the nation’s largest television company. This growth is fueled by an organization-wide commitment to delivering exceptional service to our communities and outstanding results for our advertisers. From the very beginning, Nexstar has cultivated an organization-wide commitment to providing superior, unique local content that is relevant to each of the communities it serves, while offering local businesses, advertisers and brands the ability to engage and connect with local communities.
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