About the Team/Role
WEX is seeking a strategic and results-oriented Media Planning Manager to join our Digital Media team. You will play a vital role in developing and managing comprehensive media plans for our Mobility product.
How you'll make an impact
Assist in the development and activation of SEM & programmatic and paid social digital media plans and campaign work for multiple lines of business.
Collaborate with internal stakeholders, to understand campaign KPIs and target audiences.
Incorporate digital media strategies across various channels aligned with overall marketing goals. (Experience buying: Display, Video, Audio, Native, CTV, & DOOH is a plus)
Ensure all campaigns are serving in full and troubleshoot any delivery issues.
Generate monthly financial reports on campaign spending.
Monitor campaign tests, report on results and performance metrics.
Analyze campaign performance data and identify areas for optimization to maximize return on investment (ROI).
Stay abreast of the latest trends and innovations in the programmatic advertising landscape.
Experience you'll bring
Bachelor's degree in Marketing, Advertising, Communications, or a related field and a minimum 5 years of experience in media planning and buying, with a strong focus on digital channels.
Experience with Google & Bings Ads, Meta, LinkedIn, GA4, Looker Studio, G-Suite, DV360, The TradeDesk. GTM, Salesforce and media planning tools is a plus.
Experience with media billing, POs, IOs and media spend reporting is a plus.
Proven track record of developing and executing successful programmatic, SEM, and Social advertising campaigns.
In-depth knowledge of programmatic buying practices and DSPs (DV360 and/or The Trade Desk preferred).
Excellent analytical skills with the ability to interpret complex data and translate it into actionable insights.
Strong communication, presentation, and collaboration skills.
Ability to manage multiple priorities and deadlines in a fast-paced environment.
A passion for digital marketing and a commitment to continuous learning.
Join WEX Inc. and play a key role in driving the success of our diverse brand portfolio!
Top Skills
What We Do
We simplify complex payment systems for fleets, corporate payments, and healthcare—unlocking insights, opportunities, and efficiencies to give you greater control of your business.
Powered by the belief that complex payment systems can be made simple, WEX (NYSE: WEX) is a leading financial technology service provider across a wide spectrum of sectors, including fleet, travel and healthcare. WEX operates in more than 10 countries and in more than 20 currencies through approximately 4,900 associates around the world. WEX fleet cards offer approximately 14 million vehicles exceptional payment security and control; our travel and corporate solutions business processes over $35 billion of purchase volume annually; and the WEX Health financial technology platform helps 343,000 employers and more than 28 million consumers better manage healthcare expenses.
