Digital Media Performance Analyst

Summary

• The Digital Media Performance Analyst will support the Digital Media Performance Strategist with the management of a portfolio of clients, producing client deliverables and working on the day-to-day campaign management.  This will include reporting, analysis, recommendations for campaign improvement, optimization and fulfilling implementation requests.  Over time, the analyst will be responsible for several accounts working under the direction of the Digital Media Performance Strategist.  The Analyst will be data-driven and a technical expert in all digital platforms (Google Marketing Platform, Facebook Ads, etc.).

Education

• Bachelor's degree preferred in a related field such as Business Administration, Marketing, Advertising, Statistics, Finance, or Business Intelligence.
• Equivalent professional experience in digital marketing may also be considered.

Professional Experience

• Minimum 3 years of hands-on experience in performance marketing, with exposure to Search, Social, and Display channels.
• Strong working knowledge of advertising platforms like:
  • Google Ads
  • Bing Ads
  • Meta Ads Manager
  • DV360
  • TikTok Ads
• Experience with Campaign Manager 360 (CM360) and Floodlight tag setup and tracking.
• Solid understanding of performance KPIs, attribution models, and ROI measurement.
• Skilled in analytics tools such as:
  • Google Analytics
  • Power BI or equivalent data visualization platforms

Key Responsibilities

• Set up, manage, and optimize campaigns across various channels.
• Continuously monitor performance and recommend actionable improvements.
• Collaborate with cross-functional teams to develop end-to-end marketing funnels.
• Drive dynamic remarketing and targeted audience strategies.
• Handle large-scale budgets efficiently and profitably.
• Create strategic advertising roadmaps aligned with business goals.

Technical Skills & Tools

• Google Ads, Bing Ads, Meta Ads Manager, DV360, TikTok Ads
• Google Analytics, CM360, Power BI
• Tag management and implementation skills

Business Understanding & Soft Skills

• Strong analytical thinking and keen attention to detail.
• Ability to interpret data and identify strategic next steps.
• Excellent verbal and written communication skills.
• Comfortable working in collaborative and fast-paced environments.
• Google Ads and Meta Blueprint certifications are a plus.

What we can offer you

• · 🎯 A critical mission and purpose - At Amadeus, you'll power the future of travel with a critical mission and extraordinary purpose. 
• · 🌎 A truly global DNA - Everything at Amadeus is global, from our people to our business, which translates into our footprint, processes, and culture. 
• · 🎓 Great opportunities to learn - Learning happens all the time and in many ways at Amadeus, from on-the-job training to formal activities, and daily interactions. 
• · 🤗 A caring environment – Amadeus fosters a caring environment that supports both professional growth and personal well-being. 
• · 💰 A complete rewards offer - Amadeus provides attractive compensation packages, including salary, bonus, caregiving and health benefits. 
• · 🌟 A flexible working model - Embrace our flexible working model, enabling you to excel wherever and however you work best. 
• · 🌈 A diverse, equitable, and inclusive community – We are committed to enabling each employee to reach their full potential by fostering a culture of belonging and fair treatment. 
• · 📈 A Reliable Company - Trust and reliability are fundamental to shaping our relationships with customers, partners, and employees.

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