Mission of the role
We’re looking for a Digital Media Manager to reach and engage new brand buyers, fuel growth, and balance acquisition costs for our Agency Skincare brand. Our ideal candidate is a brand-led performance marketer with deep hands-on experience in paid media channels, such as Meta, TikTok, Snapchat, and Google. In this role, you will use channel proficiency, analytical expertise, and a solid understanding of the target audience and what drives action to fuel growth for the Agency brand. You thrive in a dynamic setting, are personally motivated and proactive. This role reports to the Senior Manager, Media and sits on the Integrated Marketing commercial team.
Essential Functions and Impact Areas
- Own the day-to-day management of paid media channels, delivering on growth goals (as measured by our MMM)
- Manage budget and pacing to monthly spend and volume targets, reallocating spend as needed
- Set up full-funnel campaigns in Paid Social channels , including trafficking creative, setting up tests or lift studies, and managing optimizations and pacingIdentify new growth opportunities and develop short- and long-term testing roadmaps
- Deliver regular performance reporting and insights, working closely with internal data analytics/science teams to ensure accuracy of channel data
- Perform deep quantitative analysis to understand channel effectiveness and inform media & creative directionIdentify process efficiencies to streamline work with other business functions (i.e. Product, Influencer, Creative teams)
- Deliver regular creative and influencer insights and reporting to Influencer and Creative stakeholders.
- Manage the ad creative strategy and roadmap for Agency Skincare
- Participate in calls with brand media agency to identify opportunities for cross-channel synergy
- Build relationships with external agencies, networks, and media partners to contribute to our acquisition goals and to remain updated on best practices
Minimum Requirements
- 3+ years cross-channel media planning and execution experience including direct hands-on-keyboard management of conversion campaigns
- Knowledge of Paid Social channels and deep experience with in-platform campaign setup
- Strong analytical skills to evaluate campaign and creative performance metrics, develop tactical insights, and propose actionable recommendations
- Understanding of full-funnel marketing, channel dynamics, attribution, and performance metricsAbility to identify, evaluate, and implement test opportunities
- Ability to build strong cross-functional relationships with internal stakeholders
- Independently driven and proactive in identifying opportunities to improve campaign performance
- Ability to execute day-to-day while delivering a broader strategic visionExceptional communication skills
- Bonus points for experience in the D2C/skincare industry
Why You'll Love Curology:
- Competitive salary and equity packages
- Comprehensive benefits: medical, dental, and vision insurance for employees; flexible spending account; 401k; mental health & wellness programs
- Company Performance Incentive Plan
- $75 WFH stipend (remote employees)
- Home office setup stipend (remote employees)
- Minimum Time Off policy (unlimited PTO, with at least 3 weeks off) for exempt employees
- 11 company observed holidays
- Additional holidays: Curology days off (1 per quarter), 1 annual floating holiday (employee’s choice), and Gratitude Week (employees take the full week of Thanksgiving off; business critical teams observe different days)
- Paid parental leave
- Employee donation matching program
- Company-sponsored events
- Free subscription to Curology or Agency
What We Do
Clear skin can be life-changing, but it's not easy to see a dermatologist. At Curology, we provide prescription medications custom-formulated for each patient's skin and shipped directly to their door. We tailor the entire Curology experience specifically for patients with acne and anti-aging concerns, allowing us to provide incredibly personalized, effective and affordable care at scale.
We’ve assembled a committed team of dermatology providers and created a secure online platform, bringing professional acne care and prescription treatment to tens of thousands of people who wouldn’t otherwise be able to access or afford it. Curology helps people see tremendous, long-term improvements previously accessible only to a small percentage of the population. Our formulas are already on tens of thousands of sinks across the US.
Our technology enables 1:1 chats with real dermatology providers and lets users to share their journeys with an engaged and growing community. Members can upload photos and track their progress over SMS, as well as browse and post digital postcards to share victories and encourage others.
Curology is headquartered in the Embarcadero neighborhood of San Francisco and has a second office in San Diego
