The Role
Plan and execute digital marketing and social media strategies to boost brand awareness, engagement, and sales. Manage paid campaigns across Google Ads, Facebook, Instagram, LinkedIn and YouTube, implement SEO, use analytics and visualization tools to measure and optimize performance, create content, research competitors and trends, and generate leads through maintained digital channels.
Summary Generated by Built In
- Plan
and execute all digital marketing strategies that improve brand awareness,
boost engagement & drive sales conversions
- Design,
build and maintain organization’s social media presence across existing
and new digital media platforms. Make decisive effort to improve
impressions across digital platforms to sustain organic growth.
- Research
on competition behaviour, study trends etc in other to produce innovative
digital marketing strategies
- Develop
advertising campaigns according to priorities, set campaign objectives,
budget, targeted audience and suitable campaign materials.
- Manage
media campaigns (ads across different platforms: google ads, Facebook,
Instagram, LinkedIn, YouTube etc)
- Run ads on all social media platforms and ensure great SEO accordingly
- Maintain
social media presence across all digital channels, thereby creating sales
funnel and leads by ensuring interaction with company website/media pages
- Deploy
suitable digital media visualization tools tool (Google Analytics, Tableau,
Hootsuite etc) to configure and improve search engine optimization
- Prepare
reports on campaign performance: measure campaign against set objectives,
make adjustments where necessary to improve results, use metrics to guide
on future campaign strategies
- Creation
of suitable contents for appropriate postings, campaigns, promotion etc
Requirements
Work style is 100% onsite, 8 am to 5 pm on Monday to Friday
Role Reports to the Lead, Brand & Digital Communications
Minimum of 2 years relevant work experience is key
Must have ran google ads, instagram, facebook, youtube, linkedin etc
Google analytics tool use is a must have for the role
Skills Required
- Work onsite full-time, 8am to 5pm Monday to Friday
- Minimum of 2 years relevant work experience
- Experience running paid campaigns across Google Ads, Facebook, Instagram, LinkedIn, YouTube
- Proficient use of Google Analytics
- Experience with digital media visualization/management tools (Tableau, Hootsuite) and SEO
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The Company
What We Do
Casafina Development Company is a privately held, Africa-originated, and globally focused alternative asset management firm that creates innovative financing structures and real estate solutions for investors, homeowners, and businesses across Nigeria. The company aims to empower people to reach their full potential by providing affordable finance and wealth creation opportunities, specializing in luxury residences and high-yield commercial investments to ensure significant value and returns for its investors.
