Digital Media Manager - Remote
Come Make the World With Us
It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World™. Sound like you? Join our top-notch team of 60,000+ professionals in 60 countries who are making their mark on beloved brands – including DEWALT, CRAFTSMAN, STANLEY, BLACK+DECKER, IRWIN, LENOX and more – at one of the world’s most enduring companies recognized for innovation and sustainability.
What You’ll Do
As a Digital Media Manager, you will develop disruptive retail media campaigns that efficiently drive sales for our DEWALT, BLACK+DECKER, CRAFTSMAN, IRWIN, PORTER-CABLE, and BOSTITCH brands through retail media campaigns, search, digital marketing, marketing events, and other strategic initiatives. Specifically, you’ll:
- Plan, buy, execute, and report on digital media campaigns for our Tools & Outdoor brands, including analyzing results and recommending changes to optimize investment
- Maintain and manage proper brand experience across multiple merchandising platforms and initiatives; manage overall merchandising strategy in alignment with sales goals and key initiatives
- Lead and execute content initiatives leveraging the platform to deliver optimal end user experience and assist with SEO initiatives to deliver maximum organic search results
- Collaborate-functionally with sales, channel marketing, finance, shopper marketing and brand teams as well as agency partners to develop unique programs that align with sales goals
- Lead the relationship with the SBD sales teams and media agency, negotiate packages/pricing, and manage an annual budget, including an investment budget for merchandising activities
Who You Are
You’re a curious problem solver who has the ability to bring big ideas to life. You’re creative and scrappy but can navigate a large organization with ease. You’re agile and adaptable but work with precision to ensure we deliver top-notch customer experiences, always. You also have:
- Minimum 4+ years of experience in pay-per-click (PPC) management for SEM campaigns, programmatic display, and specific retail media platforms (Criteo, Promote IQ, Amazon, Walmart Connect)
- Demonstrated success building unique digital media programs to drive point of sale
- Knowledge of key business measures (sales, gross margin, Ol, etc.) and demonstrated success managing a budget while working on 100+ campaigns; experience analyzing financial metrics to determine ROI
- Effective project management skills as well as strong negotiation, interpersonal, and verbal and written communication skills
- Open and collaborative mindset to work in a matrixed organization, gather the latest trends, and be able to communicate and implement them across the business
- Computer proficiency to include Microsoft Office Suite
Personal and Leadership Attributes
We are Bold and Agile, Yet Thoughtful and Disciplined. Our Values Aligned with Purpose:
- Courage & Innovation
- Agility & Performance
- Inclusivity & Collaboration
- Integrity & Accountability
All qualified applicants to Stanley Black & Decker are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran’s status or any other protected characteristic.
The base pay range for this position in Maryland is $91,000.00 - $127,500.00 USD per year. Pay is based on market location and may vary depending on job-related knowledge, skills, and experience. A sign-on payment may be provided as part of the compensation package, in addition to a full range of medical, financial, and/or other benefits, dependent on the position offered. Applicants should apply via Stanley Black and Decker’s internal or external careers site.
We Don’t Just Build The World, We Build Innovative Technology Too.
Joining the Stanley Black & Decker team means working in an innovative, tech-driven and highly collaborative team environment supported by over 58,000 professionals in 60 countries across the globe. Here, you’ll get the unique chance to impact some of the world’s most iconic brands including STANLEY TOOLS, DEWALT, CRAFTSMAN, MAC TOOLS and Black + Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights.
Who We Are
We’re the World’s largest tool company. We’re industry visionaries. We’re solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art “smart factory” products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843, but that hasn't stopped us from evolving into a vibrant, diverse, global growth company.
Benefits & Perks
You’ll get a competitive salary and a comprehensive benefits plan that includes medical, dental, life, vision, wellness program, disability, retirement benefits, Employee Stock Purchase Plan, Paid Time Off, including paid vacation, holidays & personal days, and tuition reimbursement. And, of course, discounts on Stanley Black & Decker tools and products and well as discount programs for many other vendors and partners.
What You’ll Also Get
Career Opportunity: Career paths aren’t linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths.
Learning & Development:
Our lifelong learning philosophy means you’ll have access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).
Diverse & Inclusive Culture:
We pride ourselves on being an awesome place to work. We respect and embrace differences because that’s how the best work gets done. You’ll find we like to have fun here, too.
Purpose-Driven Company:
You’ll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back and sustainable business practices.
EEO Statement:
All qualified applicants to Stanley Black & Decker are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran’s status or any other protected characteristic.
If you require reasonable accommodation to complete an application or access our website, please contact us at (860) 827-3923 or at [email protected]. Due to volume, we cannot respond to unrelated inquiries about the status of a completed application or resetting an account password.
Know Your Rights: Workplace discrimination is illegal (eeoc.gov)
Top Skills
What We Do
For the builders and protectors, for the makers and explorers, for those shaping and reshaping our world through hard work and inspiration, Stanley Black & Decker provides the tools and innovative solutions you can trust to get the job done—and we have since 1843.
You repair your home and car with the tools we provide. Your car and your phone are secured with our fasteners. The things you value most can be protected by our security systems. And the roads you drive on, the bridges you cross, the energy you consume, all of these most likely came to you via one of our infrastructure systems.
We join forces to bring together the best of the best to create practical, meaningful products and services that make life easier—empowering people to do better, safer, more significant work. Innovation and excellence have powered our success, but we know there’s more we can do for the world and those who make it. Across our businesses, we’re investing in breakthrough innovation and digital excellence, striving for outperformance and increasing our focus on social responsibility.
We define success as: delivering value to our customers, colleagues and communities. Our commitment to quality, safety and sustainability helps us on our path to becoming the type of uniquely human-centered global industrial company that keeps every stakeholder in mind, while helping to make the world better.
