POSITION SUMMARY:
The Digital Media Creator has expertise in videography, video creation, and video editing, along with a strong background in social media management and digital asset creation. The ideal candidate will be responsible for planning, creating, executing, and managing multimedia campaigns to engage audiences and enhance brand visibility. This includes creating compelling video content, managing social media platforms, and supporting other digital marketing tasks.
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
SUPERVISION RECEIVED AND EXERCISED:
Receives direct supervision from Director of Marketing. May assist other departmental employees in the performance of the job functions. Does not supervise other position(s).
DUTIES AND RESPONSIBILITIES:
- Videography & Video Creation: Plan, shoot, and edit high-quality videos for marketing campaigns, social media, product promotions, and more.
- Video Editing: Use industry-standard editing software to create compelling video content, including promotional videos, product demos, event recaps, and tutorials.
- Social Media Content Creation: Develop engaging digital assets for social media platforms, ensuring consistency with brand messaging and visuals.
- Social Media Management: Execute and manage content schedules across multiple social media channels (Facebook, Instagram, LinkedIn, YouTube, etc.), optimizing engagement and reach.
- Paid Media Campaigns: Plan and execute paid media campaigns across platforms such as Google Ads, YouTube Ads, and Linkedin, ensuring video content is optimized for each medium.
- Collaborate with Design Teams: Work with graphic designers and marketing teams to develop visual assets and ensure video content aligns with campaign goals.
- Lead Generation & Digital Marketing: Develop video content and digital assets to drive leads, support email campaigns, and optimize performance for SEO and SEM.
- Market Research: Analyze target audiences to develop video strategies that resonate with key demographics.
- Digital Advertising: Oversee video ads and digital asset performance, adjusting campaigns based on metrics to maximize ROI.
- CRM & Analytics: Manage lead data in CRM systems and track digital asset performance with analytics tools.
- Additional Duties: Assist with other digital media needs as required, including photo shoots, website content updates, and digital asset organization.
QUALIFICATIONS/REQUIREMENTS:
- Bachelor Degree in Marketing, Communications or a related field.
- 2 to 4 years of hands-on experience in videography, video editing, and social media content creation.
- Proficient in video editing software such as Adobe Premiere Pro, Final Cut Pro, or similar.
- Experience with digital asset creation: Graphic design knowledge and proficiency in tools like Adobe Creative Suite (Photoshop, Illustrator) is a plus.
- Experience with paid media (Google Ads, Facebook Ads, LinkedIn Ads, YouTube, etc.) and social media advertising platforms.
- Knowledge of SEO and SEM strategies to enhance video content visibility.
- Excellent project management skills: Ability to manage multiple projects simultaneously while meeting deadlines.
- Strong communication skills: Ability to collaborate with cross-functional teams and stakeholders.
- Ability to adapt and thrive in a fast-paced environment with shifting priorities and deadlines.
- Strong analytical and data-driven mindset to evaluate video and campaign performance.
- Must be fluent in English (reading/writing); Fluency in Spanish is a plus.
- Must be open to potential travel as needed.
- Must submit a portfolio for review to assess the quality of video work.
PHYSICAL/MENTAL REQUIREMENTS:
- High energy level, comfortable performing multifaceted projects in conjunction with normal activities.
- While performing the duties of this job, the employee is regularly required to sit and use their fingers.
- The employee frequently is required to talk and/or hear.
- The employee is occasionally required to sit, stand and walk.
- The employee must occasionally lift and/or move up to 20 pounds.
- Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.
- Ability to define problems, collect data, establish facts, and draw valid conclusions.
- Ability to exercise independent judgment within established systems and procedures.
- Strong organization and time management skills.
- Ability to communicate (read and write) effectively in a business environment.
BENEFITS:
- Competitive Pay / Salary commensurate with experience.
- Full health benefits (medical, vision, dental).
- Paid Time Off (PTO).
- 11 Paid Holidays.
- 401k Retirement plan with 100% employer match up to 5% of employee's contribution.
Hours: Monday to Friday 8:00 AM to 4:30 PM. Must be willing and able to work some Saturdays or stay beyond scheduled hours if needed.
The above job description supersedes all previous descriptions. This job description is intended to be a tool to describe the primary purpose of the job and the KEY duties and responsibilities. This description does not state or imply that the functions listed above are the only tasks to be performed by the employee occupying this position. Management has the right to add to or change the job responsibilities at any time.
Equal Employment Opportunity Statement: Gaumard Scientific is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: Gaumard Scientific is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Gaumard Scientific are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. Gaumard Scientific will not tolerate discrimination or harassment based on any of these characteristics. Gaumard Scientific encourages applicants of all ages. Gaumard Scientific will provide reasonable accommodation to employees who have protected disabilities consistent with local law.
Skills Required
- Bachelor’s degree in Marketing, Communications, or a related field
- 2 to 4 years of hands-on experience in videography, video editing, and social media content creation
- Proficiency in video editing software such as Adobe Premiere Pro or Final Cut Pro
- Experience with paid media and social media advertising platforms
- Knowledge of SEO and SEM strategies
- Ability to manage multiple projects and meet deadlines
- Strong communication and cross-functional collaboration skills
- Ability to adapt to shifting priorities in a fast-paced environment
- Strong analytical and data-driven mindset
- Fluency in English for reading and writing
- Fluency in Spanish
- Willingness to travel as needed
- Submission of a portfolio for review
- Willingness to work some Saturdays or beyond scheduled hours when needed
- Graphic design knowledge and proficiency with Adobe Creative Suite, Photoshop, or Illustrator
What We Do
Gaumard Scientific designs, manufactures, and delivers simulation-based training solutions for healthcare workforces worldwide. Its portfolio includes patient simulators, task trainers, learning modules, and mixed-reality solutions used to provide safe, effective practice for healthcare students and professionals across clinical specialties such as nursing, trauma, obstetrics and gynecology, pediatrics, and surgery. The company’s mission is to support safer patient care and improved outcomes through innovative training.
