Digital Media and Web Specialist

Reposted 4 Days Ago
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Houston, TX
In-Office
Mid level
Energy
The Role
The Digital Media & Web Specialist will manage and enhance the corporate website and digital presence, ensuring alignment with branding and optimizing for user experience. Responsibilities include collaboration with various departments, web management, content updates, and analytics reporting.
Summary Generated by Built In

Core Laboratories is the Reservoir Optimization Company™

Core Laboratories Inc. is a leading provider of proprietary and patented reservoir description and production enhancement services and products used to optimize petroleum reservoir performance. The Company has over 70 offices in more than 50 countries and is located in every major oil-producing province in the world. We are well-positioned to serve the growing needs of the energy transition while continuing to fulfill the demand for reliable and affordable energy sources like crude oil and natural gas. Our services, products, expertise, and innovations will continue to be essential as our clients meet the growing demand for energy globally. For more information, visit https://www.corelab.com

At Core Lab, our values matter: Safety, Honesty and Integrity, Customer Focus, Building Trust, and Employee Development. We regard our employees as our greatest asset. We believe that identifying, attracting, developing, and retaining talent are significant actions because our people are so important.

NO Agencies, pleaseSUMMARYCore Laboratories is seeking a Digital Media & Web Specialist to lead the rebuild, management, and long-term success of its corporate website and digital media presence. This role will be responsible for ensuring our external-facing platforms reflect Core Lab’s global leadership, innovation, and brand consistency. The ideal candidate will bring 3-5+ years of experience in digital media, web development, and content management, with strong visual and technical abilities. This individual will partner closely with Marketing/Communications and IT to deliver a modern, optimized, and well-maintained digital ecosystem. DUTIES AND RESPONSIBILITIES
  • Website Management & Development 
  • Collaborate with the rebuild and ongoing management of Core Lab’s website, ensuring it is user-friendly, mobile-first, visually cohesive, and aligned with corporate strategy. 
  • Implement SEO best practices (tagging, descriptions, alt text) and web analytics to optimize content performance. 
  • Collaborate with IT and external vendors to resolve technical issues and deploy new features. 
  • Collaborate with internal stakeholders and Communications to ensure content is updated, optimized for investors and generating sales leads.
  • Digital Content & Media 
  • In coordination with Marketing/Communications, update global web content across business units, ensuring consistency in imagery, tone, and branding. 
  • Provide guidance on the creation and optimization of graphics, photography, and video for digital use. 
  • Stay current on and provide best-practice guidance for content across social media and other digital channels as needed. 
  • Governance & Best Practices 
  • Establish processes for approvals, publishing, and quality control to ensure accuracy and consistency. 
  • Provide regular analytics reports with actionable insights to improve engagement and user experience. 
  • Stay current with digital trends, platforms, and tools to maintain a competitive edge. 
  • Cross-Functional Collaboration 
  • Collaborate with IT, Marketing/Communications, and business units. 
  • Ensure alignment with corporate branding and messaging strategy across all digital touchpoints. 
  • Support the staged overhaul of imagery and branded materials across Core Lab’s platforms. 
REQUIREMENTS
  • Bachelor’s degree in Marketing, Communications, Digital Media, Web Design & Development, Information Technology, or related field. 
  • Minimum 3 years’ experience with corporate digital media, web development, or similar roles. 
  • Proven experience leading or supporting website rebuilds/redesigns with external vendors or agencies.
  • Hands-on experience and proficiency with Content Management Systems (CMS) such as Craft, or similar.
  • Familiarity with Adobe Creative Suite (Photoshop, Illustrator, InDesign). 
  • Proficiency in SEO, analytics tools (Google Analytics, Tag Manager), and web accessibility standards. 
  • Experience creating or coordinating digital content (graphics, imagery, video, social posts) that aligns with brand standards.
  • Front-End Knowledge: Working understanding of HTML, CSS, JavaScript (not necessarily a developer, but able to manage vendors and troubleshooting minor issues).
KNOWLEDGE, SKILLS, & ATTRIBUTES
  • Attention to detail and commitment to accuracy 
  • Strategic thinker with ability to execute 
  • Strong problem-solving and troubleshooting skills 
  • Collaborative team player with ability to align cross-functional stakeholders 
  • Creative mindset with technical fluency 

NOTE: Position is located in NW Houston.

Core Laboratories, including all of its affiliated and related entities, is an equal opportunity employer and is committed to creating an inclusive environment for everyone. Employment decisions are made regardless of characteristics including, but not limited to, race, color, sex, sexual orientation, gender identity, national origin, age, disability, religion, genetic information, protected veteran or uniformed service member status, and any other characteristic protected under applicable law.

Top Skills

Adobe Creative Suite
Content Management Systems (Cms)
CSS
Google Analytics
HTML
JavaScript
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The Company
Houston, TX
1,477 Employees
Year Founded: 1936

What We Do

Core Laboratories is a leading provider of proprietary and patented Reservoir Description and Production Enhancement services.

Core Laboratories remains dedicated to providing the technology you need to enhance your production. We continue to develop and acquire technologies that complement our existing products and services, and we disseminate these technologies throughout our global network.

With over 70 offices in more than 50 countries located in major oil-producing provinces, Core Laboratories provides services to the world's major, national, and independent oil companies. We can help you solve your reservoir problems.

Core Laboratories'​ reservoir optimization technologies are used to increase total recovery from existing fields. Our services enable our clients to optimize reservoir performance and maximize hydrocarbon recovery from their producing fields.

Core Laboratories has taken extensive measures to ensure the services and data provided by all of our worldwide companies are of the highest quality and integrity. Our commitment to applying and developing new technologies to optimize reservoir performance is unsurpassed in the oilfield service industry. This commitment to technology and to your bottom line makes Core Laboratories, The Reservoir Optimization Company™.

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