WGNO/WNOL is looking for a Digital Media Account Executive to join our team in New Orleans, Louisiana!
The Digital Media Account Executive generates digital advertising revenue by calling on local and regional businesses plus established agencies to develop new prospects. They should bring solutions to these businesses with Nexstar’s full suite of digital products.
The Digital Media Account Executive will achieve budgeted revenue goals by professionally and effectively selling WGNO’s Core Digital products (Display, Video, Sponsorships, etc.) and the Nexstar Media Digital suite of digital marketing products (OTT, Targeted Video & Display, Social Media, SEM, Email, etc.), with the objective of advancing client marketing goals and achieving client KPIs.
Nexstar Media Digital products include - SEO, SEM, CTV/OTT, Display, Online Video, Email, Social, YouTube, YouTube TV, Spotify, Pandora, The Weather Channel App, Weather.com, WGNO News App, WGNO.com.
PRINCIPAL DUTIES AND RESPONSIBILITIES:
- Prospect, qualify, develop, close, and grow new digital advertising business.
- Identify and prospect new clients while maintaining a healthy pipeline of potential leads.
- Make in-person sales calls on prospective & existing clients.
- Establish credible relationships with local businesses and their decision makers.
- Conducting in-depth needs analysis to understand each client's unique advertising goals.
- Develop and present customized digital advertising solutions.
- Maintains active accounts while developing new accounts.
- Responsible for order entry, contracts, follow-up and collections.
- Play a pivotal role in facilitating the creation of client’s ads with our production team.
- Other duties as assigned.
SPECIALIZED KNOWLEDGE/SKILLS/ABILITIES:
- Valid driver’s license with an acceptable driving record.
- Proficiency with computers, telephones, copiers, scanners, and modern office equipment.
- Proficiency in MS Office products required.
- Excellent communication and negotiation skills.
- High level of interpersonal skills to handle sensitive and confidential situations.
- Self-motivated, goal-oriented, and a strong team player.
- Detail-oriented with problem solving and analytical skills.
- Independent judgment is required to plan, prioritize, and organize diversified workload.
- Must have the ability to work with minimal supervision and ability to multi-task.
- Requires demonstrable knowledge of common digital platforms
- Ability to translate challenges into opportunities.
- Knowledge of digital sales and marketing with experience in SEO, SEM, Social, Streaming and targeted display or video
- Presentation experience, excellent written and verbal communications essential.
- Basic understanding of ad tags, analytics and campaign tools.
EDUCATION/EXPERIENCE:
- Bachelor’s degree in Marketing, Advertising, Mass Communications, or a related field, or an equivalent combination of education and/or proven work-related experience.
- Minimum one to two years’ experience in business-to-business sales, preferably in digital marketing or the media field. Digital advertising experience required.
- A strong track record of meeting or exceeding sales targets.
WORK ENVIRONMENT/PHYSICAL REQUIREMENTS:
- High stress, high energy environment with deadline pressures.
- Creative thinking essential.
- Promote a winning, positive culture. Be a team player. Be resilient and consistent. Have passion for the business, the job, and helping clients to be successful
#Li-Onsite
Top Skills
What We Do
Nexstar Media Group is the largest TV station operator in the country. With the reach of 171 full power television stations in 100 markets addressing nearly 38.9% of US television households, and a diversified, growing digital media operation, Nexstar Media Group offers superior audience engagement across all media devices and local broadcast television’s unrivalled influence on consumers’ purchasing and political decisions.
In 20 years, Nexstar has grown from a single station to the nation’s largest television company. This growth is fueled by an organization-wide commitment to delivering exceptional service to our communities and outstanding results for our advertisers.
From the very beginning, Nexstar has cultivated an organization-wide commitment to providing superior, unique local content that is relevant to each of the communities it serves, while offering local businesses, advertisers and brands the ability to engage and connect with local communities.
