The Role
Create and manage digital marketing campaigns across email, social media, websites, e-commerce listings, and promotional channels. Maintain consistent brand messaging, optimize website traffic through SEO, monitor online performance, and analyze marketing metrics. Collaborate with sales, manage social campaigns, prepare newsletters, conduct digital audits, and use analytics, marketing software, and basic web technologies to improve audience engagement and campaign results.
Summary Generated by Built In
- Create digital marketing campaigns.
- Ensure consistency in the brand messaging.
- Work with the sales team to coordinate marketing campaigns.
- Prepare emails and newsletters to send to current customers.
- Launch promotional offers and events to attract new customers.
- Optimize the business website to increase online traffic.
- Follow best practices for social media marketing on different platforms.
- Conduct regular audits for social media and website marketing performance.
- Maintain and monitor online listings across various e-commerce platforms.
- Track marketing metrics and analyze digital data to measure marketing success.
Qualifications & Skills
- Experience: 2–4 years of hands-on digital marketing experience, ideally within a service-based business.
- Technical CMS: Strong working knowledge of WordPress, page builders and basic SEO plugins.
- SEO & Analytics: Proficiency with Google Analytics, Google Search Console, and keyword research software.
- Social Media: Proven track record of growing and managing brand presence on major social networks.
- Communication: Excellent written communication and copywriting skills to explain services clearly.
- Education: Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent work experience).
- Excellent writing skills and verbal communication abilities
- Attention to detail and ability to multitask and manage multiple projects
- Strong analytical thinking and problem-solving abilities
- Capable of identifying, attracting, and engaging target audiences
- Up-to-date knowledge of digital marketing trends and developments
- Creative in devising informative, engaging, and motivational digital campaigns
- Proven marketing experience on different digital platforms
- Experience with leading and managing social media marketing campaigns
- Knowledge of email, newsletters, push notifications and display advertising campaigns
- Ability to use SEO, SEM, and marketing databases for promotional purposes
- Understanding of landing pages optimization, user funnels, and A/B testing
- Proficiency in using website analytics tools, ad-serving tools, and marketing software
- Basic programming experience in HTML, CSS, and JavaScript
Skills Required
- 2-4 years of hands-on digital marketing experience, ideally within a service-based business
- Strong working knowledge of WordPress, page builders, and basic SEO plugins
- Proficiency with Google Analytics, Google Search Console, and keyword research software
- Experience growing and managing brand presence on major social networks
- Excellent written communication and copywriting skills
- Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent work experience
- Strong verbal communication abilities
- Attention to detail and ability to multitask and manage multiple projects
- Strong analytical thinking and problem-solving abilities
- Ability to identify, attract, and engage target audiences
- Current knowledge of digital marketing trends and developments
- Creativity in developing informative, engaging, and motivational digital campaigns
- Marketing experience across different digital platforms
- Experience leading and managing social media marketing campaigns
- Knowledge of email, newsletter, push notification, and display advertising campaigns
- Ability to use SEO, SEM, and marketing databases for promotional purposes
- Understanding of landing page optimization, user funnels, and A/B testing
- Proficiency with website analytics tools, ad-serving tools, and marketing software
- Basic programming experience in HTML, CSS, and JavaScript
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The Company
