Digital Marketing Transformation Lead

Syngenta Group is one of the world’s biggest agricultural technology companies, with roots going back more than 250 years. With more than 59,000 employees, operating in more than 100 countries, the company strives to transform food production through Regenerative Agriculture - a science-driven, technology-enabled approach to improve soil, deliver high productivity and high-quality food, help fight climate change and restore lost biodiversity. Syngenta Group, which is registered in Shanghai, China, and has its management headquarters in Switzerland, draws strength from its four business units: Syngenta Crop Protection, headquartered in Switzerland; Syngenta Seeds, headquartered in the United States; ADAMA, headquartered in Israel; and Syngenta Group China. Together, these businesses provide industry-leading ways to serve customers around the world.

Position Summary

At Syngenta, our goal is to build the most collaborative and trustworthy team in agriculture, providing top-quality seeds and innovative crop protection solutions that improve farmers' success. We are proud to be a Great Place to Work certified organisation in Türkiye - a recognition that reflects the culture we have built together. To support this mission, Syngenta’s Crop Protection Marketing Team is seeking a Digital Marketing Transformation Lead in Izmir, Turkey. This role will be responsible for leading and accelerating the digital marketing transformation of Syngenta Türkiye, sustaining marketing effectiveness in a highly regulated environment and embedding digital, AI-led, and data-driven ways of working into the CP Marketing organisation.

Accountabilities

• Designing and implementing the local digital marketing strategic priorities to align with the local CP business and the global / AMEA digital marketing strategy
• Defining and executing the local digital marketing strategy across SEO / AIO, paid media, social, content, marketing automation, and AI integration in campaign planning
• Operating within the post-January 2026 regulatory framework that prohibits direct digital promotion of crop protection products
• Leading SEO and AIO strategy for syngenta.com.tr and contributing to AME Lighthouse country sites
• Owning the MarTech stack relevant to CP Marketing TR and continuously simplifying, integrating and enhancing it
• Establishing, measuring and optimising digital KPIs to manage A&P spend, reporting and turning the data into insights
• Driving digital marketing capability inside the local CP marketing team and cross the wider commercial organization in partnership with management and AMEA Digital marketing team
• Managing agencies and vendors to ensure quality, on-time delivery and brand consistency
• Leading WhatsApp automation strategy on the Bird platform
• Running integrated digital campaigns for major brand and trade moments according to the marketing plans
• Operating the dealer digital ecosystem and ensuring dealers have the digital assets needed to activate locally
• Driving AI-powered content workflows in partnership with AMEA and Global teams
• Identifying trends, insights, short & long-term opportunities and communicating strategic direction effectively, build excitement around the brand and digital marketing vision
• Creating a continuous learning environment around digital marketing, educating and inspiring the local team on the “art of the possible”

• Bachelor’s degree in marketing, communications, engineering, computer science, business administration or related discipline
• Minimum 3 - 5 years of experience in hands-on digital marketing campaigns and platforms in a large company - multinational company experience advantageous
• Experience in highly regulated sectors - advantageous
• Fluency in English – Verbal and Written (C1)
• Strong knowledge of digital marketing fundamentals and an understanding of MarTech architecture, data flow, customer journeys and personalisation
• Familiarity with Web analytics ,AI tools, paid and organic media, marketing automation and Drupal
• Strong networking and influencing skills and navigating a highly regulated industry

Syngenta is an Equal Opportunity Employer and does not discriminate in recruitment, hiring, training, promotion or any other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, marital or veteran status, disability, or any other legally protected status. 

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