Digital Marketing Team Manager

About Us 

Zelis is modernizing the healthcare financial experience in the United States (U.S.) across payers, providers, and healthcare consumers. We serve more than 750 payers, including the top five national health plans, regional health plans, TPAs and millions of healthcare providers and consumers across our platform of solutions. Zelis sees across the system to identify, optimize, and solve problems holistically with technology built by healthcare experts – driving real, measurable results for clients.

Why We Do What We Do 

In the U.S., consumers, payers, and providers face significant challenges throughout the healthcare financial journey. Zelis helps streamline the process by offering solutions that improve transparency, efficiency, and communication among all parties involved. By addressing the obstacles that patients face in accessing care, navigating the intricacies of insurance claims, and the logistical challenges healthcare providers encounter with processing payments, Zelis aims to create a more seamless and effective healthcare financial system.

Zelis India plays a crucial role in this mission by supporting various initiatives that enhance the healthcare financial experience. The local team contributes to the development and implementation of innovative solutions, ensuring that technology and processes are optimized for efficiency and effectiveness. Beyond operational expertise, Zelis India cultivates a collaborative work culture, leadership development, and global exposure, creating a dynamic environment for professional growth. With hybrid work flexibility, comprehensive healthcare benefits, financial wellness programs, and cultural celebrations, we foster a holistic workplace experience. Additionally, the team plays a vital role in maintaining high standards of service delivery and contributes to Zelis’ award-winning culture. 

Position Overview

We are seeking a digital marketing manager to support and coordinate digital marketing efforts between the India and US digital teams. This role ensures seamless execution of campaigns, marketing initiatives, and cross-team collaboration. The ideal candidate will have a strong understanding of digital marketing, project management, and stakeholder coordination.

Key Responsibilities

Campaign Coordination & Execution

• Act as a bridge between the India and US digital teams, ensuring smooth communication and alignment on marketing strategies.
• Support the planning and execution of projects and assign them diligently to ensure smooth workflows.
• Collaborate with SEO, UI/UX designers, developers, media planners to ensure timely delivery of marketing assets.
• Monitor campaign timelines, deliverables, and approvals, ensuring deadlines are met.

Project Management & Stakeholder Collaboration

• Maintain project trackers, calendars, and status reports for marketing initiatives.
• Schedule and coordinate meetings between India and US teams, documenting key takeaways and follow-ups.
• Assist in preparing presentations, reports, and performance updates for leadership.
• Work with global teams to align marketing activities with regional business goals.

Content & Asset Management

• Manage and update marketing assets, content calendars, and digital repositories.
• Ensure brand consistency across all digital marketing materials and channels.
• Support content localization and adaptation for different regional markets.

Required Skills & Qualifications

• 5-7 years of experience in of people leadership digital marketing and project management.
• Strong understanding of digital marketing strategies (SEO, PPC, email marketing, UI / UX, social media, website management).
• Experience using project management tools like Wrike, Trello, Monday.com, or Jira.
• Excellent communication and organizational skills, with the ability to manage multiple projects.
• Ability to work across different time zones and collaborate with global teams.

Preferred Qualifications

• Experience working in a B2B or healthcare marketing environment.
• Familiarity with HubSpot, Salesforce, or Marketo for campaign tracking.
• Knowledge of basic HTML, CMS (WordPress), and email marketing best practices.

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Proficiency in digital marketing tools such as Google Analytics, HubSpot, Salesforce.com
• Strong understanding of social media platforms and their marketing capabilities.
• Basic understanding of SEO principles, SEM strategy and content creation.
• Fluency in English is required; proficiency in additional languages is a plus.