Digital Marketing Team Lead

Accountability 

Reports to Marketing Manager and Student Manager and is the primary liaison between them and the social coordinators. 

Directly supports the CASE and FitRec Social Media Coordinators and the social media portion of the Design and Marketing Coordinator. 

Coordinates all digital marketing efforts across all areas of University Centers  

Position Overview 

The Social Media Lead is responsible for overseeing strategy, execution, training, quality control, and analytics for all University Centers social media platforms, including Conference & Event Services, FitRec, CASE, Cupboard and University Centers. 

In addition to producing content, this position supports the creation of content calendars for Social Media Coordinators, collaborations across accounts, and ensures brand alignment while improving engagement and marketing initiatives. 

This role combines creative leadership, project management, staff development, and strategic planning. 

Core Leadership Responsibilities 

1. Team Supervision & Development 

• Supervise and mentor three Social Media Coordinators 

• Conduct monthly social media user group meetings 

• Provide constructive feedback on content before publishing 

• Assist in onboarding and training new social media staff 

• Participate in interviews for future Social Media Coordinators 

2. Strategy & Direction 

• Develop semester-based social media strategy aligned with University Centers goals 

• Oversee content calendars and ensure coordinators are completing them 

• Ensure all content aligns with university branding guidelines 

• Identify growth opportunities, trends, and engagement strategies 

• Make data-informed decisions using marketing analytics 

3. Quality Control & Brand Management 

• Approve posts before publishing when necessary 

• Ensure consistency in tone, voice, and visual branding 

• Monitor account engagement and audience interaction 

• Address public-facing issues or escalate concerns to management 

4. Analytics & Performance Oversight 

• Maintain monthly analytics reports 

• Present performance updates in marketing team meetings 

• Propose strategic adjustments based on performance data 

5. Administrative & Operational Leadership 

• Maintain structured content workflow using ClickUp 

• Ensure deadlines are met by coordinators 

• Serve as on-call resource for urgent social media needs during major events and emergencies (as scheduled) 

Advanced Multimedia Oversight 

While not required to produce all content, the Digital Marketing Team Lead should: 

• Provide technical guidance on photography, videography, and editing 

• Review and elevate creative quality 

• Step in on high-priority projects when needed 

Skills and Requirements 

• Minimum one semester on the University Centers Marketing Team (preferred) 

• Demonstrated leadership ability and strong communication skills 

• Advanced understanding of social media platforms and analytics 

• Ability to manage multiple deadlines and supervise peers 

• Strong understanding of branding and marketing strategy 

Education 

The Marketing Student Manager must be at least a part-time student (enrolled in a minimum of 6 undergraduate or 5 graduate credits) and be in good academic standing (cumulative and semester GPAs of 2.0 or higher) at the time of hiring and throughout employment.  

Qualifications and Wage Classification 

In addition to the general qualifications for all UW Stevens Point student employees (taking at least 6 undergraduate credits or 5 graduate credits per semester and be in good academic standing with the University), the Digital Marketing Team Lead should have at least 2 semesters remaining on campus. The position requires the ability to work a minimum of 10 hours and a maximum of 20 hours during the academic year. Summer and Winterim hours are expected. The scheduled hours must fall between 8 a.m. and 4:30 p.m. in addition to occasional evenings and weekends as scheduled. This position is classified as Division II, Range II as defined in the UWSP University Centers Student Employment Wage Classification Scale. 

Learning Outcomes    

As a result of their involvement in the University Centers student employment program, student employees will gain experience in:   

• Job Knowledge   

• Personal Development   

• Responsibility/Task Completion   

• Customer Service   

• Community Engagement   

• Inclusivity at Work   

• Work Practices   

• Judgement/Problem Solving   

• Success Attributes  

Base Wage   

$13.30/hour 

 How to Apply 

In order to apply, candidates should complete the application on BPLogix, linked here, and submit the Workday application on the next screen by uploading a resume. 

Contact Information 

For specific position details: 

• UC Marketing Student Manager – [email protected] 

For questions regarding University Centers Employment: 

• UC Student Employment Coordinator – [email protected] 

Through the discovery and dissemination of knowledge, UW-Stevens Point stimulates intellectual growth, provides a liberal education, and prepares students for a diverse sustainable world. The university is committed to creating a safe, inclusive learning community for all faculty and staff from a variety of backgrounds. Visit https://www.uwsp.edu/join-uw-stevens-point/ for more information about UW-Stevens Point. To learn about the Stevens Point (aka Point) area fun, jobs, housing, education, quality of life, and bragging rights, visit www.stevenspointarea.com.

Individuals with disabilities who need a reasonable accommodation during the application or interview process should contact Human Resources and Affirmative Action at 715-346-2606 or [email protected].

The safety and success of students, faculty, and staff at the University of Wisconsin-Stevens Point is paramount. The Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act requires the distribution of an annual security report to all current and prospective students, faculty, and staff. You may obtain the complete report at https://www3.uwsp.edu/protsv/Pages/Clery.aspx

The University of Wisconsin-Stevens Point will not reveal the identities of applicants who request confidentiality in writing, except the identity of the successful candidate will be released. See Wis. Stat. sec. 19.36(7).

An offer of employment will require a criminal background check and authorization to work within the United States as required by the Immigration Reform and Control Act of 1986.

UW is an Equal Opportunity Employer:

Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, disability, status as a protected veteran, or any other bases protected by applicable federal or State law and UW System policies. We are committed to building a workforce that represents a variety of backgrounds, perspectives, and skills, and encourage all qualified individuals to apply.