We’re always on the hunt for good digital marketing peeps! if you are interested in digital marketing opportunities in the Mr Price Group, please apply here for future opportunities. Please note that this is a talentpool advert and not an actual vacancy, if you apply to this talentpool (and you have the right digital marketing skills) you will be considered for all digital marketing roles in the Mr Price Group
ResponsibilitiesWhat does a Digital Marketer do at Mr Price?
The Digital Marketer will develop and execute data-driven digital and social media strategies to drive brand awareness, online engagement, and sales growth. This includes:
- Strategy & Planning: Analyzing market trends and customer behavior to create and implement comprehensive digital marketing and communication plans, including SEO strategy, content calendars, and campaign goals. Collaborating with stakeholders to align digital efforts with overall business objectives.
- SEO & Performance Marketing: Optimizing organic search performance through keyword research, technical SEO, and ongoing monitoring of key metrics. Executing and reporting on performance-driven campaigns across all digital channels (including social media, email, and display advertising), collaborating with brand, commercial, and eCommerce teams to maximize ROI. Managing budgets and third-party vendor relationships.
- Content & Audience Management: Creating engaging content, curating and scheduling content across various platforms, and developing targeted audience segments (including custom and lookalike audiences) to personalize customer experiences and drive acquisition and spending.
- Analytics & Reporting: Establishing, tracking, and reporting on key performance indicators (KPIs). Analyzing data to identify areas for improvement, providing actionable insights and recommendations to the business, and staying up-to-date on industry best practices and emerging trends.
- Marketing / Digital related degree or diploma
- 3 – 5 years ecommerce / social media experience in the retail space
- Google Analytics
- Knowledge of digital / social media marketing e.g. digital advertising, paid and organic social advertising, email marketing & performance marketing
- Strong Reporting skills – analytical & detail orientated.
- Outstanding written communication skills.
- Commercial mindset for negotiating and leveraging influencers, third parties and sponsorships.
Please note that this is a talentpool advert and not an actual vacancy, if you apply to this talentpool (and you have the right digital marketing skills) you will be considered for all digital marketing roles in the Mr Price Group
Mr Price Group Limited is an equal opportunity employer and is committed to Employment Equity.
Skills Required
- Marketing / Digital related degree or diploma
- 3 - 5 years ecommerce / social media experience in the retail space
- Google Analytics
- Knowledge of digital / social media marketing
- Strong Reporting skills - analytical & detail orientated
- Outstanding written communication skills
- Commercial mindset for negotiating and leveraging influencers, third parties and sponsorships
What We Do
Mr Price Group Limited is an omni-channel, fashion value retailer. The Group retails Apparel, Homeware and Sportsware and is one of the fastest growing retailers in South Africa. Our History: 1885 - The first John Orrs store opens 1934 - The first Hub store opens 1952 - John Orrs is listed on the JSE 1967 - Acquisition of two Miladys stores 1986 - Laurie Chiappini and Stewart Cohen, together with BOE, acquire a major shareholding in John Orr Holdings 1987 - The first Mr Price store opens 1991 - Laurie Chiappini and Stewart Cohen acquire control of the Group from BOE 1993 - Launch of the Mr Price Group Share Partnership Initiative 1996 - Acquisition of Galaxy & Co. and Sheet Street 1997 - Alastair McArthur is appointed as CEO 1998 - Mr Price Home launched 2000 - Mr Price opens stores in Botswana and Namibia 2001 - Specialty Stores becomes MR Price Group 2005 - Over 100 million units are sold across the group 2006 - Sale of the Hub and Galaxy divisions 2007 - Launch of Mr Price Sport stores and Mr Price Franchising 2008 - Miladys wins the Orange Index award for excellence in customer service 2008 - Mr Price Apparel is voted the most loved and most frequented retail apparel brand for the first time 2008 - This year Mr Price Home is voted the most loved and most frequented homeware retailer 2011 - Retail sales exceed R10 billion and profit attributable to shareholders exceeds R1 billion for the first time 2011 - The group celebrates the 25th anniversary of change in control, recording a CAGR share of 25.3% and headline earnings per share of 23.5% over this period 2012 - First Corporate owned Mr Price store opens in Lagos, Nigeria 2013 - Mr Price launches its online store
