The Role
Manage execution, optimization, and analysis of online video campaigns. Own campaign setup, QA, pacing, reporting, and insights in Google Ads. Monitor competitive video landscape, support audience strategy, train specialists, and collaborate with brand teams, agencies, and Google to drive campaign performance.
Summary Generated by Built In
TJX Companies
At TJX Companies, every day brings new opportunities for growth, exploration, and achievement. You’ll be part of our vibrant team that embraces diversity, fosters collaboration, and prioritizes your development. Whether you’re working in our four global Home Offices, Distribution Centers or Retail Stores—TJ Maxx, Marshalls, Homegoods, Homesense, Sierra, Winners, and TK Maxx, you’ll find abundant opportunities to learn, thrive, and make an impact. Come join our TJX family—a Fortune 100 company and the world’s leading off-price retailer.
Job Description:
DIGITIAL MARKETING SUPERVISOR, ONLINE VIDEO
The Digital Marketing Supervisor supports the Digital Marketing Manager on the execution, optimization, and analysis of online video campaigns on the In-House media buying team.
Key Responsibilities
- Build Digital Marketing Expertise
- Serve as an online video subject matter expert, providing support on campaign development, structure, maintenance, and key reporting metrics.
- Monitor the competitive YouTube and online video landscape to identify audience trends, optimization opportunities, and bidding strategies that drive campaign performance and growth.
- Share insights, best practices, and recommendations with internal teams to improve campaign performance.
- Participate in cross-functional digital marketing knowledge sharing and education.
- Drive Results (Plan, Execute, Measure)
- Own the execution and management of all online video campaigns from setup through launch and reporting within Google Ads and other applicable platforms.
- Monitor campaign launches and daily pacing to ensure performance goals are met.
- Lead and oversee campaign processes, documentation, and partner communications on trafficking, campaign management, reporting, and optimizations.
- Lead and support all rounds of campaign QA, revisions, and final go-live approval.
- Analyze campaign performance and provide reporting, inclusive of insights and opportunities for key metrics to brand partners.
- Collaborate with brand media and marketing teams and external agencies to provide actionable insights supportive of the holistic brand story.
- Support audience strategy development, implementation, and optimization in Google Ads.
- Work closely with and train Digital Marketing Specialists on campaign execution and platform management.
- Collaborate with In-House buying team (paid search, affiliate, paid social) on cross-channel strategy and execution.
- Cultivate and strengthen the strategic partnership with Google, driving collaboration and program growth.
Who We’re Looking For: You.
- Bachelor’s Degree in Marketing, Advertising, Communications or related field
- 3-4 years of online video media planning and buying experience
- Expert knowledge of Google Ads Manager (Google Ads certified is preferred), with additional video platform knowledge a plus
- General understanding of digital analytics platforms (e.g., Adobe Analytics)
- Experience with brand safety and suitability (IAS knowledge is a plus)
- Team player who is collaborative while being an effective communicator
- Ability to work with and influence at all levels of the organization
- Ability to interpret and analyze data and present it to a variety of stakeholders
- Results driven, detail-oriented, and self-motivated
- Excellent project management skills
- Experience with Microsoft Office suite is required, particularly Excel
- Related experience with a media agency, vendor or client-side media/marketing
- Additional experience with executing and measuring various forms of digital media is a plus
- Retail experience is a plus
Benefits include Associate discount; 401(k) match; medical/dental/vision; HSA; health care FSA; life insurance; short/long-term disability; paid holidays/vacation /sick/bereavement/parental leave; EAP; incentive programs for management; auto/home insurance discounts; tuition reimbursement; scholarship program; adoption/surrogacy assistance; smoking cessation; child care/cell phone discounts; pet/legal insurance; credit union; referral bonuses. All benefits are subject to applicable plan or program terms (including eligibility terms) and may change from time to time. Contact your TJX representative for more information.
In addition to our open door policy and supportive work environment, we also strive to provide a competitive salary and benefits package. TJX considers all applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, gender identity and expression, marital or military status, or based on any individual's status in any group or class protected by applicable federal, state, or local law. TJX also provides reasonable accommodations to qualified individuals with disabilities in accordance with the Americans with Disabilities Act and applicable state and local law.
Address:
550 Cochituate RoadLocation:
USA Home Office Framingham MA 550 Cochituate RdThis position has a starting salary range of $76,800.00 to $97,900.00 per year. Actual starting pay is determined by a number of factors, including relevant skills, qualifications, and experience.Skills Required
- Bachelor's Degree in Marketing, Advertising, Communications or related field
- 3-4 years online video media planning and buying experience
- Expert knowledge of Google Ads Manager
- Google Ads certification
- General understanding of digital analytics platforms (e.g., Adobe Analytics)
- Experience with brand safety and suitability (IAS knowledge a plus)
- Experience with Microsoft Office suite, particularly Excel
- Related experience with a media agency, vendor or client-side media/marketing
- Additional experience executing and measuring various forms of digital media
- Retail experience
- Strong communication, collaboration, data interpretation, and project management skills
The TJX Companies, Inc. Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about The TJX Companies, Inc. and has not been reviewed or approved by The TJX Companies, Inc..
-
Healthcare Strength — Health coverage is portrayed as comprehensive for eligible associates, including medical, dental, vision, and broad well-being programs.
-
Retirement Support — A 401(k) with company match and other retirement-related benefits are emphasized as part of the total rewards package.
-
Leave & Time Off Breadth — Paid time off options, including vacation, sick time, and paid parental leave, are available and often described as a strong aspect of the offering.
The TJX Companies, Inc. Insights
What's It Like to Work at The TJX Companies, Inc.?
The TJX Companies, Inc. Culture & Values
The TJX Companies, Inc. Career Growth & Development
What's the Work-Life Balance Like at The TJX Companies, Inc.?
The TJX Companies, Inc. Leadership & Management
The TJX Companies, Inc. Company Growth, Stability & Outlook
Am I A Good Fit?
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.
Success! Refresh the page to see how your skills align with this role.
The Company
What We Do
TJX is the leading off-price apparel and home fashions retailer in the U.S. and worldwide, with four global home offices, seven brands, nearly 4,700 stores in nine countries, and five distinctive branded e-commerce sites. As Associates, we make a difference with our contributions—collaborating in delighting shoppers with hidden treasures.
