Digital Marketing Strategist

About Working at Commerce 

Building a career here is more than just steps on a ladder. It’s about helping people find financial safety and success, helping businesses thrive, and making sure people and their money are taken care of. And our commitment doesn’t stop there. Our culture is about our people, the ones in our communities and the ones that work with us.  

Here, you’ll find opportunities to grow and learn, to connect with others, and build relationships with the people around you. You’ll have the space and resources to grow into the best version of yourself. Because our number one investment is you.

Creating an award-winning culture doesn't come easy. And after 160 years, we know Commerce Bank is only at its best when our people are. If this sounds interesting to you, keep reading and let’s talk. 

Compensation Range

About This Job

The main purpose of this job is to help Commerce Bank grow its digital footprint, improve discoverability, and ensure our web properties are optimized for search engines and user experience

Essential Functions

• Develop and execute search engine optimization (SEO) strategies aligned with business goals, digital campaigns, and product priorities

• Conduct keyword research to identify high-value opportunities for evergreen and campaign -specific content

• Partner with lines of business (LOB), marketing strategists, and agency teams to develop product specific roadmaps and success metrics to achieve LOB goals through paid and organic digital marketing strategies

• Develop and oversee SEO roadmaps and test-and-learn strategies, identifying and optimizing content opportunities across web properties to align with SEO best practices and strategic goals

• Collaborate with writers, designers, product owners, and internal stakeholders including, Legal, Risk and Compliance to ensure content accuracy, compliance and strategic alignment

• Optimize metadata including meta titles, descriptions, H1/H2 structures and internal linking strategies to improve rankings and user experience

• Perform technical SEO audits to identify and resolve issues affecting crawlability, indexation, page speed, Core Web Vitals and structured data (schema.org)

• Utilize web analytics (Google Analytics and Google Search Console) and performance data to inform digital marketing strategies, while collaborating with development teams to optimize site architecture, redirects, XML sitemaps, and canonical tags for improved SEO and reporting

• Create and analyze SEO performance reports using tools like Google Search Console and Google analytics, partnering with agencies to refine success metrics and optimize performance against goals and budget

• Stay current on digital and SEO trends, algorithm updates, competitive insights and emerging technologies.  Research and evaluate industry trends, the competitive environment, and emerging technologies.

• Educate internal teams on SEO and digital marketing best practices to enhance organic search performance and support overall strategy

• Perform other duties as assigned

Knowledge, Skills & Abilities Required

• Strong knowledge of the industry's competitive landscape and the factors that differentiate Commerce Bank and its competitors in the market

• Strong quantitative, technical, analytical, and problem-solving skills, with an aptitude for measuring results and identifying actionable insights

• Ability to translate data insights into actionable digital marketing strategies

• Ability to interpret and explain complex information to a range of audiences and build consensus among different stakeholders

• Motivated and organized self-starter with strong attention to detail and the ability to manage multiple priorities

• Inquisitive, agile, and strong team player with excellent written, verbal, and interpersonal communication skills

• Ability to remain adaptable and resilient to all situations with an optimistic outlook and cast a positive shadow that is aligned with our culture and Core Values

• Intermediate level proficiency with Microsoft Word, Excel, Teams, and Outlook

Education & Experience

• Bachelor’s degree in Marketing, Communications, Business Administration or related field, or equivalent combination of education and experience required

• 6+ years digital marketing experience required

• 3+ years experience managing paid digital media campaigns required

• Financial services experience preferred

• Google Ads & Analytics certification preferred

**Level of role is determined by knowledge, experience, skills, abilities, and education

***For individuals applying, assigned and/or hired to work in areas with pay transparency requirements, Commerce is required by law to include a reasonable estimate of the compensation range for some roles.  This compensation range is for the Digital Marketing Strategist I or II level job and contemplates a wide range of factors that are considered in determining most appropriate job level and making compensation decisions, including but not limited to location, skill sets, education, relevant experience and training, licensure and certifications, and other business and organizational needs. The disclosed range estimate has not been adjusted for any applicable differentials (geographic, bilingual, or shift) that could be associated with the position or where it is filled. At Commerce, compensation decisions are dependent on the facts and circumstances of each situation. A reasonable estimate of the current base pay is $70,500 to $94,500 annually.

#LI-Hybrid

The candidate selected for this position may be eligible for the following employment benefits: employer sponsored health, dental, and vision insurance, 401(k), life insurance, paid vacation, and paid personal time. In addition, we offer career development, education assistance, and voluntary supplemental benefits.  Click here to learn more.

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