Digital Marketing Specialist

We are seeking a versatile Digital Marketing Specialist on behalf of our strategic partner to scale multiple brands within an interconnected business ecosystem. You’ll be responsible for founder brand management, SEO, paid advertising, and content marketing—supporting both a mission-driven nonprofit and a high-growth data/AI company. If you thrive in a dynamic environment where you manage diverse campaigns and innovate with minimal supervision, this role is for you!

• Social Media Strategy: Develop and execute strategies to expand the founder’s personal brand on LinkedIn, Instagram, YouTube, etc.

• Content Repurposing: Transform podcast/video footage into engaging social media posts, short clips, and graphics.

• Thought Leadership: Position the founder as an industry leader through insightful posts, articles, and speaking engagements.

• Audit & Strategy: Conduct technical and on-page SEO audits for both the nonprofit and the data/AI business.

• Keyword Research: Identify relevant keywords aligned with each entity’s goals, optimizing content for higher rankings and traffic.

• Link Building & Outreach: Implement ethical strategies to secure high-quality backlinks, monitor backlink health, and collaborate with influencers/partners.

• Campaign Management: Plan and manage paid campaigns on LinkedIn (primary), with potential expansion to Google Ads, Facebook/Instagram, and YouTube.

• Budget Allocation: Optimize moderate monthly budgets ($1–$2k initially) to achieve lower CAC and higher conversions, with potential for scaling.

• Performance Tracking: Use tracking pixels and analytics tools to report on CTR, CPC, CPA, ROAS, and other KPIs.

• Editorial Planning: Align content themes with each brand’s value proposition (nonprofit vs. tech solutions).

• Content Creation: Write blog posts, landing pages, and social media copy; coordinate multimedia production with the in-house video team.

• Distribution & Promotion: Identify key channels, industry communities, and partners to maximize reach and engagement.

• Team Coordination: Work with the CMO, social media manager, and video production teams to ensure brand consistency across platforms.

• Stakeholder Updates: Provide periodic reports and updates to the founder and relevant team members, highlighting new opportunities and wins.

• Test & Iterate: Proactively launch A/B tests, pivot strategies based on data insights, and continually refine campaign tactics.

• Performance Dashboards: Develop user-friendly dashboards to track growth, engagement, lead quality, donations, etc.

• Data-Driven Insights: Analyze metrics, user behavior, and campaign performance to refine targeting and creative assets.

• Goal Alignment: Ensure each marketing initiative supports the nonprofit’s awareness/donor objectives or the data/AI company’s revenue/lead gen goals.

• T-Shaped Skill Set: Broad expertise in SEO, paid advertising, and content marketing, with deep proficiency in at least one (LinkedIn Ads or technical SEO preferred).

• Proven Results: Demonstrated success growing social media followings (particularly LinkedIn & Instagram) and driving conversions through paid campaigns.

• Technical Familiarity: Comfortable with analytics tools (Google Analytics, LinkedIn Campaign Manager), plus basic HTML/CMS knowledge (e.g., WordPress).

• Creative & Analytical: Strong blend of creative thinking for content ideas and analytical skills for campaign optimization.

• Self-Starter: Operates independently, offering strategic recommendations without heavy supervision.

• Excellent Communication: Fluent in English, with the ability to present actionable insights clearly to stakeholders.

• 4+ years of hands-on digital marketing experience (SEO, paid ads, content, etc.).

• T-Shaped Skill Set: Broad expertise in multiple marketing channels with deep proficiency in at least one area (LinkedIn Ads or technical SEO preferred).

• Proven Results: Demonstrated success growing social media followings (particularly LinkedIn & Instagram) and driving conversions through paid campaigns.

• Technical Familiarity: Comfortable with analytics tools (Google Analytics, LinkedIn Campaign Manager), plus basic HTML/CMS knowledge (e.g., WordPress).

• Creative & Analytical: Strong blend of creative thinking for content ideas and analytical skills for campaign optimization.

• Self-Starter: Operates independently, offering strategic recommendations without heavy supervision.

• Excellent Communication: Fluent in English, with the ability to present actionable insights clearly to stakeholders.

• Marketing Automation: Advanced knowledge of workflows, lead scoring, and nurture programs.

• Copywriting & Basic Design: Ability to craft compelling ad copy and make minor design edits for landing pages or ads.

• B2B or SaaS Experience: Familiarity with longer sales cycles and product-led growth models.

• Programming Familiarity: Basic HTML/CSS for landing page customization or email templates.

• Nonprofit / Fundraising Background: Understanding of donor acquisition strategies and philanthropic marketing techniques.

• Competitive Compensation: Competitive compensation with growth potential as responsibilities expand.

• Professional Development: Opportunities to advance through ongoing training, certifications, and mentorship within a dual-brand ecosystem.

• Collaborative Culture: Join a results-driven environment where creativity, data-backed decisions, and shared success are highly valued.

• Flexible Work Setup: Depending on policy, enjoy remote or hybrid arrangements, with significant overlap required for U.S. (Montana) working hours.

• Career Advancement: Potential to step into senior or specialized roles as the digital marketing function scales to support each brand’s evolving goals.

If you’re ready to take on a multi-brand challenge—ranging from nonprofit advocacy to tech-driven innovation—apply now to become our partner’s Digital Marketing Specialist and help shape the next phase of their expansion!