The Digital Marketing Specialist will assist in the planning, execution, and optimization of our digital marketing efforts. This includes the implementation of campaign tactics through enterprise systems such as content management systems, paid media platforms, marketing automation systems, SEO and social tools, web analytics, and more.
The selected candidate will join a high performing, collaborative and supportive HCIT (Healthcare IT) marketing team to best maximize their skillset while supporting the broader business.
This is a remote opportunity.
Responsibilities- Function as a “Power User” of the company’s digital marketing platforms, such as content management systems, paid media platforms, marketing automation systems, etc.
- Plan and administer marketing campaigns; test and analyze workflow, lead generation, lead nurturing and lead scoring; and identify tactics for improvement
- Design digital marketing assets (advertisements, collateral, PPT presentations, case studies, and white papers) in support of driving demand and lead generation
- Configure and generate reports and organize assets/campaigns within the digital marketing systems
- Participate in implementation of enhancements and upgrades to digital marketing platforms as needed
- Participate in SEO and SEM efforts, including keyword, page, and image optimization for search engines.
- Develop an understanding of organizational data in order to segment communications for appropriate target audiences
- Collaborate with peers to develop and support the digital aspects of marketing campaigns
- Measure performance of digital marketing efforts using a variety of web analytics tools
Required Work Experience:
- 3 to 5 years’ experience in digital marketing, including at least 1-2 years of experience configuring and managing complex campaigns in digital marketing platforms.
Preferred Work Experience:
- Experience with content management systems such as Adobe Experience Manager to create and edit website content is a plus
- Experience with developing and implementing Search Engine Optimization (SEO) strategies a plus
Knowledge:
- Must be comfortable with digital marketing concepts, content management systems, customer relationship management, and marketing automation software, and possess web development and digital design skills (HTML and CSS at a minimum)
- Knowledge of content management systems required
- Knowledge of marketing automation platforms required
- Experience with or certification in Adobe Experience Manager a plus
- Experience with or certification in Salesforce Marketing Cloud or Eloqua a plus
- Fully proficient with various software programs such as Word, Excel, PowerPoint, Outlook
- JavaScript knowledge is a plus
Skills:
- Strong project management skills
- Strong networking skills
- Self-driven and able to work within a team, as well as independently
- Ability to listen well and take constructive feedback
Education
- Bachelor’s Degree in Marketing, Business, Advertising, Communications or other related discipline
About the Team Quest Diagnostics honors our service members and encourages veterans to apply.
While we appreciate and value our staffing partners, we do not accept unsolicited resumes from agencies. Quest will not be responsible for paying agency fees for any individual as to whom an agency has sent an unsolicited resume.
Equal Opportunity Employer: Race/Color/Sex/Sexual Orientation/Gender Identity/Religion/National Origin/Disability/Vets or any other legally protected status.
Skills Required
- 3 to 5 years' experience in digital marketing
- At least 1-2 years of experience configuring and managing complex campaigns in digital marketing platforms
- Bachelor's Degree in Marketing, Business, Advertising, Communications or related discipline
What We Do
Quest Diagnostics (NYSE: DGX) empowers people to take action to improve health outcomes. Derived from the world's largest database of clinical lab results, our diagnostic insights reveal new avenues to identify and treat disease, inspire healthy behaviors and improve health care management. Quest annually serves one in three adult Americans and half the physicians and hospitals in the United States, and our 47,000 employees understand that, in the right hands and with the right context, our diagnostic insights can inspire actions that transform lives. The company offers physicians the broadest test menu (3,000+ tests), is a pioneer in developing innovative new tests, is the leader in cancer diagnostics, provides anatomic pathology (AP) services, & interpretive consultation through its medical & scientific staff of about 900 M.D.s & Ph.D.s. The company reported 2020 revenues of $9.44 billion. Quest Diagnostics offers the most extensive clinical testing network in the U.S., with laboratories in most major metropolitan areas, & in Mexico, the UK & India. The company also operates four esoteric laboratories, 40 outpatient AP laboratories, & 160 smaller, rapid-response laboratories. Patients may have specimens collected in any of the company’s approximately 2,250 patient service centers. On a typical workday, testing is performed for about 550,000 patients. Quest Diagnostics empowers healthcare organizations & clinicians with state-of-the-art connectivity solutions. The company is the leading provider of pre-employment drugs-of-abuse screening for employers & risk assessment services for the life insurance industry. It is the world’s 2nd largest provider of clinical trials testing for new pharmaceuticals. More information is available at www.questdiagnostics.com. Language Assistance / Non-Discrimination Notice Asistencia de Idiomas / Aviso de no Discriminación 語言協助 / 不歧視通知 www.QuestDiagnostics.com/home/nondiscrimination
