Digital Marketing Specialist

Job Title

Digital Marketing Specialist

Job Description Summary

Job Description

The Property Digital Specialist plays a key role in driving the execution, optimization, and continuous improvement of digital property marketing platforms and initiatives. This role supports and enhances digital property marketing products and services within the digital property optimization service tower and sits within a global marketing team, partnering with stakeholders across regions to translate business needs into scalable, user-focused digital solutions.

Working in a fast-paced, collaborative professional services environment, the Property Digital Specialist is accountable for delivering high-quality digital experiences, supporting operational excellence, and building trusted relationships with stakeholders, partner teams, and vendors.
 

The position focuses on digital platform and product support, with an emphasis on product marketing, product management, and operational execution. The role works closely with product and technology teams to enhance property marketing systems, data, and user experiences, while ensuring solutions are effectively adopted and deliver measurable business value. This role is well suited for a marketing professional who brings strong digital expertise, sound judgment, and the ability to balance execution, strategy, and stakeholder engagement in a global context.
 

Experience or familiarity with commercial real estate, particularly property listings and marketing workflows, is highly valued and will support success in this role.
 

Key Responsibilities

· Own the execution, optimization, and ongoing evolution of select digital property marketing platforms and products, including oversight of business-as-usual (BAU) operations such as incident management, vendor coordination, and process improvement, ensuring alignment to business priorities and user needs and driving efficiency, scalability, and consistency across platforms

· Own user support and enablement for one or more property data source systems, using feedback and usage insights to inform enhancements and improve the end-to-end user experience

· Partner with business stakeholders across regions to conduct stakeholder research, gather requirements, and perform digital analysis to assess needs, identify opportunities, and inform solution design and prioritization

· Manage property-related development user stories from discovery through deployment, ensuring business needs are clearly translated into prioritized, actionable requirements aligned to product and business goals

· Partner closely with the Global Website product team to groom backlogs, prioritize work, and guide stories through development sprints, testing, and release

· Lead or support user acceptance testing (UAT), release readiness, and end-user communications

· Support product marketing activities for digital property platforms, including contributing to positioning, user adoption strategies, and stakeholder communications to drive awareness and effective usage

· Serve as a primary point of contact for stakeholders and partner teams for assigned platforms, products, and initiatives, building relationships grounded in trust, transparency, and accountability

· Demonstrate strong executive presence and the ability to engage confidently with senior stakeholders

· Analyze trends, feedback, and performance data to identify risks, opportunities, and recommendations for continuous improvement

· Lead workstreams in support of the digital property marketing service tower, supporting planning, prioritization, and cross-team coordination

· Establish and maintain processes, documentation, and best practices to support consistent delivery and operational excellence

· Apply an understanding of commercial real estate marketing, particularly property listings, to support digital platform enhancements, data quality, and overall user experience

· Contribute to product and platform roadmap discussions by identifying trends, risks, and enhancement opportunities based on data and stakeholder feedback
 

Required Qualifications

· Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent experience

· 2–5 years of experience in digital marketing, digital platform management, marketing operations, or product support roles

· Demonstrated experience translating business requirements into digital or technical solutions

· Strong analytical skills with the ability to evaluate data, identify trends, and inform decisions

· Proven ability to manage multiple initiatives with competing priorities

· Strong written and verbal communication skills, including experience engaging with senior stakeholders

· Proven ability to work effectively across diverse audiences, functions, and experience levels, including global partners

· Experience partnering cross-functionally with technology, product, or development teams
 

Preferred Qualifications

· Experience supporting or managing digital platforms such as content management systems (CMS), analytics tools (including Google Analytics), video hosting platforms, or other marketing technology systems used to analyze user engagement and performance

· Experience or familiarity with paid digital advertising and email marketing

· Familiarity with UX/UI principles and best practices, with the ability to evaluate and contribute to user-centered digital experiences based on data-driven insights

· Familiarity with property data, complex data structures, or database-driven systems, and an interest in improving how data is presented and consumed

· Experience building clear, well-structured presentations in PowerPoint and delivering content to stakeholders and partner teams

· Experience working with Azure DevOps or similar development work management tools

· Experience using Asana or other project management tools, or formal training in project management principles

· Experience in B2B, professional services, or commercial real estate environments, with familiarity in property listings and marketing workflows strongly preferred
 

What We Offer

· Ownership of impactful digital property marketing platforms and initiatives with visible business impact

· Opportunities to influence digital solutions, roadmaps, and user experience decisions on a global scale

· Exposure to senior stakeholders and cross-functional leadership

· A collaborative, inclusive environment within a global real estate services organization

Cushman & Wakefield uses artificial intelligence (AI) tools to assist in screening and assessing applications. All hiring decisions are reviewed and confirmed by our recruitment team.
This posting is for a new position.

The compensation that will be offered to the successful candidate will depend on factors such as whether the position is covered by a collective bargaining agreement, the geographic area in which the work will be performed, market pay rates in that area, and the candidate’s experience and qualifications.

The company will not pay less than minimum wage for this role.

The compensation for the position is: $ 76,245.00 - $89,700.00

Cushman & Wakefield is committed to equity in employment and our goal is to have a diverse, inclusive, and barrier-free workplace. If you are a person with a disability and need the job posting in an alternative format or any other accessible accommodations during the hiring process, please email your request to [email protected]. Please refer to the job title and job location when you contact us.

Cushman & Wakefield s’engage à respecter l’équité en matière d’emploi. Notre objectif est d’offrir un milieu de travail diversifié, inclusif et exempt d’obstacles. Si vous êtes une personne handicapée et que vous avez besoin de recevoir l’offre d’emploi dans un autre format ou d’accéder à toute autre mesure d’adaptation au cours du processus d’embauche, veuillez soumettre votre demande par courriel à [email protected]. Veuillez mentionner le titre de poste et le lieu de travail au moment de communiquer avec nous.INCO: “Cushman & Wakefield”