Digital Marketing Specialist

Reposted 7 Days Ago
Be an Early Applicant
West Chester, PA, USA
In-Office
Junior
Digital Media • eCommerce • Retail
The Role
The Digital Marketing Specialist will manage email campaigns, coordinate with teams for message alignment, analyze results, and ensure customer list health.
Summary Generated by Built In

Working at QVC Group means joining a live social shopping company with incredible teams, ambitious projects and amazing careers. QVC Group, Inc. is a Fortune 500 company with six leading retail brands - QVC®, HSN®, Ballard Designs®, Frontgate®, Garnet Hill® and Grandin Road.

Your Opportunity, Your Team

Under the direction of the Manager of Email Operations, this role is accountable for QVC’s behavior-triggered, event based and transactional programs across multiple platforms; including email, SMS Text, App Push, Facebook Messenger and onsite relevant content programs to meet customer lifecycle objectives and business goals. Additionally, this role is accountable for customer list health including email acquisition strategies. 

Where You'll Work

This role is hybrid and will require you to be onsite in QVC Studio Park in West Chester, PA several days per month. Job seekers must reside in one of the following states to be considered: PA, NJ, or DE. Relocation assistance is not available for this role.

What You'll Do

  • Act as the project manager for hundreds of email campaigns as assigned by Manager from concept to deployment to performance analysis.

  • Strategically determine production schedule, create & plan multiple campaign.

  • Partner with eCommerce to determine key sales points, insure alignment to event/programming messaging and insure images are available in accordance to email timeline.

  • Create complete, detailed creative brief and independently directs copy, design and HTML teams with core focus of each campaign.

  • Review email campaign results as provided by Tableau & Adobe

  • Partner with the Campaign Management team to obtain the appropriate customer list to launch via email system (Bluecore). Monitor to confirm 100% completion.

What You'll Bring

  • BA in marketing, communications, or related field; or equivalent experience required

  • 2 plus years professional experience, within digital or email marketing, or eCommerce

  • Demonstrated experience working in a cross-functional, teamwork-based environment is critical

#LI-ST4

Our Total Rewards package includes benefits you’ll love such as competitive compensation, paid time off, an employee assistance program, parental leave, paid volunteer hours, and amazing company discounts! In our US market, you can also expect health care benefits starting on day 1, 401(k), and tuition reimbursement benefits.

QVC Group is committed to inclusion and belonging for all and ensuring that our workplace provides equal employment opportunities for all team members and candidates and complies with all applicable federal, state, and local laws and regulations. As an equal opportunity employer, QVC Group is committed to a barrier-free employment process. If you need reasonable accommodations/support throughout, please contact us at [email protected] for assistance.

If provided, salary ranges are a general guideline only, and actual salaries will vary and are based on factors such as a candidate's qualifications, skills, experience, and geographic location as well as business and market conditions.

Skills Required

  • BA in marketing, communications, or related field; or equivalent experience
  • 2 plus years professional experience within digital or email marketing, or eCommerce
  • Experience working in a cross-functional, teamwork-based environment

QVC Group Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about QVC Group and has not been reviewed or approved by QVC Group.

  • Healthcare Strength Healthcare coverage is positioned as broad, including medical, dental, vision, prescription coverage, and company-paid life insurance and AD&D. Additional wellness supports like confidential counseling and condition-management programs are also part of the offering.
  • Flexible Benefits Flexible work arrangements such as remote work, flextime, and compressed schedules are available in parts of the organization. Spending-account options like HSA and FSA are included within the benefits mix.
  • Retirement Support Retirement support includes access to a 401(k) plan with company matching, and some sources also reference a pension plan. Performance bonuses are also described as available for some employees.

QVC Group Insights

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The Company
HQ: West Chester, PA
10,001 Employees
Year Founded: 1991

What We Do

Curated Experiences. Infinite Possibilities.® We believe in a Third Way to Shop® – beyond transactional ecommerce or traditional brick-and-mortar stores – for customers who crave engaging shopping experiences. We're a select group of diverse businesses that provide customers with curated collections of unique products, made personal and relevant by the power of storytelling. We combine the best of retail, media, and social to curate experiences, conversations, and communities for millions of highly discerning shoppers. We bring joy, inspiration, and humanity to shopping. We also curate large audiences, across our many platforms, for our thousands of brand vendors. Qurate Retail Group comprises seven leading retail brands – QVC®, HSN®, Zulily®, Ballard Designs®, Frontgate®, Garnet Hill®, and Grandin Road®. We reach approximately 218 million homes worldwide via 14 television networks and reach millions more via multiple streaming services, social pages, mobile apps, websites, print catalogs, and in-store destinations. We're a world leader in video commerce globally, among the top ecommerce retailers in North America (according to Digital Commerce 360), and a leader in mobile commerce and social commerce.

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