Digital Marketing Specialist

Company :

Our Marketing & Customer Experience team is growing. Take your next career step with Hastings Deering – where our people build something BIGGER.

We’re looking for an experienced Digital Marketing Specialist to join our team in Acacia Ridge, Brisbane. You’ll play a key part in transforming how our Marketing and Customer Experience team leverages digital tools and technology to drive business growth. This is a Permanent, Monday to Friday role.

Who are we and why work with us?

Hastings Deering is proud to be one of the top 5 Caterpillar dealerships globally. We sell, rent, and offer support and parts distribution services for Cat® products across a range of industries, including resources, general construction, civil transport and commercial construction, power systems, government, primary industries and marine.
 
We have more than 3,500 employees across 23 business service centres throughout Queensland, Northern Territory, Papua New Guinea, the Solomon Islands and New Caledonia, with our headquarters based in Brisbane, Australia.

What you’ll be doing:

As a Digital Marketing Specialist at Hastings Deering, you will:

• Design and optimise email campaigns and automated workflows to boost engagement and retention.
• Collaborate with developers to enhance website performance, UX, and conversions; identify improvements and ensure effective use of digital tools.
• Manage paid social, search, display, and programmatic campaigns; optimise SEO for better rankings.
• Maximise CRM for segmentation and lead tracking; leverage AI tools for analytics and content; stay ahead of emerging tech trends.
• Build strong relationships with agencies and vendors to drive performance and value.
   

When you join our team at Hastings Deering, you’ll benefit from:

• Competitive Salary & Security – A rewarding salary package with yearly reviews, along with a range of benefits designed to support your health, well-being, and financial security.
• Training & Career Development – Opportunities for training, mentorship, and career development specific to your role.
• Flexibility & Work-Life Balance – We prioritise your well-being with flexible working hours and up to one day per week from home.
• Leadership Development – At Hastings Deering, we offer the opportunity to be mentored by experienced leaders and give you access to ongoing leadership and professional development training to help you advance in your career.
• Health & Wellbeing Support – Dedicated programs and utilities to support your physical, mental, and financial health, such as our Employee Assistance Program, free health checks, and discounted private health insurance.
• Team & Culture – Join a tight-knit team where collaboration thrives, with regular staying connected lunches, team BBQs, and an active social group that fosters a positive and engaging work environment.
• Parental Leave – Paid parental leave options with 16 weeks for primary carers and 2 weeks for secondary carers.
• Insurance Benefits – Salary continuance insurance.
• On-Site Perks – Free on-site parking.

What you’ll need:

A successful teammate will have experience in: 

• Tertiary qualifications in Marketing, Computer Science/Information Technology, Data Science or similar.
• Minimum 3 years in a Digital Marketing or Marketing Technology role.
• Expertise in marketing automation platforms (DotDigital preferred) and data analytics.
• Strong understanding of CRM for segmentation and lead tracking.
• Proficiency in analytics tools, A/B testing, and data visualisation (e.g., Google Analytics, GA4, Power BI).
• Solid knowledge of SEO and CRO strategies.
• Experience applying AI in marketing for efficiency and insights.
• Ability to prioritise tasks, manage multiple projects, and meet deadlines under pressure.
• Strong writing and communication skills.

Interested? Here’s What’s Next: 

📌 Apply Now – click the button below.
📞 Enquiries: 1300 071 618
👤 Contact: Brianna Smith – [email protected]

Hastings Deering follows a Pre-Employment Process for all successful applicants, which includes two employment references, a National Police Check and a medical assessment. These checks are essential to your application, and your Talent Acquisition Partner will support you through the process