We’re a fast-growing legal services company that connects individuals and businesses with experienced attorneys across the country. Our team thrives in a competitive, fast-paced environment where performance, creativity, and precision matter. We’re now looking for a sharp, results-driven Digital Marketing Specialist to lead and elevate our social media strategy targeting attorneys and law firms.
What You’ll Do
As the Digital Marketing Specialist, you'll plan and execute B2B campaigns that educate, engage, and attract legal professionals. You’ll own the social media campaign lifecycle—from strategy and content planning to analytics and optimization—across LinkedIn, YouTube, X (formerly Twitter), and other professional platforms.
Key Responsibilities:
- Develop, test, and execute B2B social media campaigns that resonate with attorneys and legal professionals
- Build and manage a content calendar focused on thought leadership, lead generation, and client acquisition
- Collaborate with internal marketing, content, and sales teams to align messaging and goals
- Oversee paid social campaigns on LinkedIn and Meta platforms, optimizing for conversions and engagement
- Monitor industry trends and competitor activity within the legal marketing space
- Analyze campaign data to report on performance, ROI, and opportunities for growth
- Ensure brand voice, tone, and compliance standards are maintained across all platforms
Requirements
What You Bring:
- 3+ years of experience managing B2B social media campaigns, preferably in legal, SaaS, or professional services
- Deep understanding of LinkedIn and other B2B-focused platforms
- Strong writing and editing skills with an eye for professional, compelling content
- Proficiency with social media management tools (e.g., Hootsuite, Sprout Social) and analytics platforms
- Data-driven mindset and a passion for campaign performance
- Experience working with or marketing to attorneys, legal teams, or law firms is a plus!
Nice to Have:
- Experience in the legal industry or legal tech
- Familiarity with CRM systems like HubSpot or Salesforce
- Knowledge of paid media, lead nurturing, and client acquisition strategies
If you know how to market to legal minds and can turn strategy into results, we want to hear from you. Apply now and help us build impactful campaigns that connect attorneys with the clients they serve.
Top Skills
What We Do
LegalMatch was established in 1999 as a free, Web-based exchange to help individuals and small businesses make educated decisions when choosing a lawyer. Today, LegalMatch is the industry leader in legal marketing through our attorney/client matching services and is the best way to find the right lawyer. We are the premier marketing partner providing Legal Marketing Services for the solo and small firm attorney. Powered by leaders in engineering, law, membership services, marketing and administration, LegalMatch operates in all 50 states, and has developed a comprehensive team of legal marketing specialists that serve both consumers and the legal profession. The company is based in San Francisco, CA with offices in Austin, TX, Las Vegas, NV, and Reno, NV.
"LegalMatch helps clients find the right attorney and attorneys effectively market their practice."
