Summary:
Southern California News Group is looking for a Digital Marketing Specialist to join our team! Working closely with marketing, editorial, and circulation, the specialist will create compelling consumer-facing print, digital and social marketing creative to drive demand for SCNG’s products and services, emphasizing the value SCNG’s local publications provide to its readership.
What you will do:
Promote newsroom “news of the day” coverage, franchise reporting, reporters and awards
With marketing, editorial and circulation colleagues, identify and test to determine new, effective ways to promote SCNG brands and products using digital and social media to reach new audiences and convert those readers to subscribers
Maintain, enhance and grow SCNG’s corporate social channels including Facebook, X, LinkedIn and Instagram and other emerging media as appropriate
Create original social posts to tout awards, acknowledge franchise stories and key news coverage, congratulate employees for marking important milestones, welcome new hires, amplify job openings, acknowledge employee engagement in the community, pre-promote special advertising sections and unique coverage
Forward circulation, editorial and advertising requests to appropriate staff as needed
Using digital and social media, promote SCNG’s partnerships and event sponsorships as directed by marketing managers
Promote Reader Rewards contests and subscriber engagement activities via social media
Read SCNG publications online frequently to identify engagement opportunities for leadership, reporters, editors, advertising, marketing and circulation colleagues
Write, edit, produce and deploy various internal and external communications. Includes reading local SCNG publications, engaging with staff and following key staff socially to search for good promotable leads
Run leadership All Hands Zoom calls and other events and training sessions as needed across Zoom and other media platforms. Create presentations/visual aids to be used in presentations
What you will bring:
Bachelor’s degree in marketing, communications, journalism or similar
Minimum of 2 years’ experience working in or around newsrooms, media, corporate communications or advertising
Advanced knowledge of social media platforms including X., LinkedIn, Instagram, Facebook
Proficient in Adobe creative suite
Knowledge of Google applications and social media tracking tools a plus
Strong writing skills across multi-media
Impeccable attention to detail
Collaborative, hard-working team player who is all in to champion local news into the future!
Benefits and Compensation:
The hourly wage range is $24.04 - $28.85. Pay is based on several factors including but not limited to geographic location, education, work experience, time in role, certifications, etc. In addition to your salary, the Company offers eligible employees a variety of benefits including medical, dental, life and disability insurance, 401k, as well as paid time off and select paid holidays (all benefits are based on eligibility). Please click the following link for more detailed information: www.mybensite.com/mng
Who we are:
In 2016, the Southern California News Group (SCNG) rapidly became a major U.S. news organization bringing together prominent publications like the Orange County Register and Riverside Press-Enterprise under the MediaNews Group umbrella. SCNG has become the largest news content provider in the five-county Los Angeles metropolitan area, boasting a leading circulation nationwide with 11 daily newspapers and over a dozen community weeklies. Our mission is to connect communities by providing readers with top-notch local news coverage and offering advertisers unparalleled access to a diverse and engaged audience. No matter the distribution vehicle - newspaper, magazine, mobile, online - SCNG's in-depth reporting on local news, politics, sports, and entertainment attracts a highly desirable audience of over 8.1 million adults weekly. This makes SCNG the leading local news provider and an indispensable marketing solution for Southern California advertisers.
“3x Built In Best Places to Work Winner - 2023, 2024 & 2025”
EEO Statement:
We are an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.
How To Apply:
Please submit an online application along with your resume for this position here https://myworkdaycenter.wd5.myworkdayjobs.com/MNG/job/Anaheim-California/Digital-Marketing-Specialist_R2401
Closing Date:
Continuous recruitment until the position is filled
Conditions of Employment:
A full pre-employment background check will be conducted as part of the selection process. Must be willing to submit and pass the necessary required checks
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MediaNews Group Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about MediaNews Group and has not been reviewed or approved by MediaNews Group.
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Leave & Time Off Breadth — Paid time off and major holidays are offered, with some roles also referencing sick time and bereavement leave. Policy details appear to vary by unit, so confirming specifics is encouraged.
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Wellbeing & Lifestyle Benefits — Wellness resources and an Employee Assistance Program are available, alongside location-specific perks such as onsite gyms, free office parking, and a mother’s room. Remote or hybrid work options are noted in many roles, supporting overall lifestyle flexibility.
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Flexible Benefits — Health Savings Accounts and Flexible Spending Accounts are included, adding choice beyond core medical, dental, and vision coverage. These options enable employees to manage healthcare and dependent care expenses more flexibly.
MediaNews Group Insights
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What We Do
At MediaNews Group, our employees are our greatest asset. MediaNews Group (MNG) was established in 1985 and has over 4,000 employees nationwide including subsidiaries and other corporate affiliates. There are more than 100 different brands within our portfolio. In addition to our print products, we are a client-centric digital organization that brings scale, precision, and sophistication to digital marketing. Leveraging the belief that people matter as much as technology, our suite of products, including Adtaxi, helps advertisers solve complex marketing challenges with custom, performance-driven solutions. Readers turn to us for all the news and information that matters to them nationwide. Adtaxi is an exclusive program with the ability to reach 196M or 95% of the U.S. wired population that was established in 2010. Learn more at www.medianewsgroup.com.
Why Work With Us
We are a team-first culture that ensures every employee has the opportunity to grow and learn. At MNG, we promote from within and work with team members to achieve their full potential. We truly believe that failure is not a setback, but an opportunity. Join our team and feel good about what you're doing and where you're going!
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