Digital Marketing specialist

We are a fast-paced, growth-oriented company that operates 100% remotely. We specialize in data consulting and data engineering solutions for mid-size, growth-stage startups in the US. With a flat organizational structure, we place a strong emphasis on trust and autonomy. Our culture encourages proactive problem-solving, and we value employees who take the initiative rather than expecting a traditional corporate approach.

Who Are We Looking For: 

We are seeking a results-driven, detail-oriented, and proactive digital marketer who thrives on taking ownership and solving challenges independently. You ask the right questions without waiting for prompts, seek constructive feedback, and hold yourself accountable for operational success.

Reporting to the Marketing lead, you will understand the ICP, manage LinkedIn Helper campaigns, email marketing initiatives, and other lead-generation activities, drive growth, and achieve strategic business goals.

In this role, you will plan and execute campaigns, analyze performance, identify patterns, and continuously suggest improvements to enhance results. You take pride in execution excellence and have a keen eye for opportunities to optimize processes and outcomes.

We value a marketer who not only delivers results but is also a collaborative problem-solver, aligning closely with both marketing and sales teams to build a strong pipeline for success.

Key Responsibilities:

• Campaign Execution & Optimization: Design, launch, and manage multi-channel campaigns (LinkedIn, email, etc.) to generate marketing-qualified leads (MQLs) aligned with sales objectives.
• ICP Targeting & Prospecting: Identify, research, and refine Ideal Customer Profiles (ICPs) for effective prospecting and lead generation, ensuring alignment with the sales team.
• Messaging & Intent Alignment: Collaborate with the marketing lead to craft tailored messaging, understanding audience pain points and intent to maximize engagement.
• Technical Troubleshooting: Resolve technical challenges related to campaign tools like LinkedIn Helper, email marketing platforms, and ensure smooth execution.
• Email Deliverability Management: Monitor and optimize email deliverability metrics (open rate, click rate, IP health, etc.) using tools/relevant platforms.
• Cross-Functional Collaboration: Act as a bridge between strategy and sales, working within the marketing team and collaborating with the sales team to ensure seamless pipeline development.
• Data-Driven Improvements: Analyze campaign performance, generate insights, and implement data-driven strategies to improve lead quality and pipeline efficiency.
• Tool Expertise: Maintain and manage campaign tools, ensuring they’re optimized for best results and aligned with broader marketing goals.
• CRM: Managed and maintained data integrity in CRM to track prospects and keep records updated.

It is a 100% Remote opportunity with an overlap of 7pm IST to 12 am IST.

• Qualifications:
• Bachelor's degree in marketing/business or a related field.
• 2-5 years of experience in marketing operations.
• Experience working with startups and remote environments would be preferred.
• Exposure to B2B SaaS/Fintech/Data Solutions marketing and sales would be a plus.
• Hard Skills:
• Strong research skills and ability to interpret prospect data effectively.
• Good understanding of CRM systems, basic B2B marketing, and sales processes.
• Good understanding LinkedIn Sales Navigator, SMS tools, Email marketing tools.
• Ability to manage LinkedIn campaigns, bulk email, and SMS marketing.
• Experience with email marketing tools (e.g., Mailchimp, HubSpot, SendGrid) and CRM platforms (e.g., Salesforce, Zoho).
• Knowledge of email deliverability best practices, including list segmentation, email authentication (e.g., DKIM, SPF), and avoiding spam triggers.
• Soft Skills:
• Entrepreneurial spirit and self-motivation.
• Strong communication skills (both verbal and written).
• Ability to read between the lines and understand underlying prospects' needs.
• Smart, resourceful, and comfortable taking constructive feedback.
• Willingness to go beyond assigned tasks to contribute to growth.

• Flexible work hours
• Rapidly Growing Company
• Awesome work culture
• Learn From Experts
• Work-life Balance
• Competitive Salary
• No Hierarchy
• Highly Collaborative work environment
• Executive Presence
• End to End Problem Solving
• 50%+ Tax Benefit
• 100% Remote Company

If you thrive in a fast-paced environment, are eager to learn, and are passionate about making an impact, we’d love to hear from you!

Apply Now to be part of our growing team.