Digital Marketing Specialist

Title: Digital Marketing Specialist

  
Location: Alexandria, VA
Title: Digital Marketing Specialist
Reports to: Director of Innovation
Classification: Exempt
 
Why You’ll Love Working at RedPeg: 
 
Voted as one of The Washington Post’s Top Workplaces, we are an independent full service experiential marketing agency that connects brands to the consumers they need to reach through customized, personal engagement. Every day, we come together to create experiences that inspire extraordinary memories. With our main office in the Washington D.C metro area., we work with a roster of incredible brands including Capital One, Marriott Bonvoy, Meta, Niantic, Nike, Virginia Lottery and Yuengling. We’re looking for highly personable, passionate, and innovative marketers to bring the true entrepreneur spirit, growth mindset, and independent thinking to our team!
 
Why RedPegsters Are Comfortable Being Their True Self: 
 
RedPeg is dedicated to fostering an inclusive workplace where employees of all backgrounds can contribute and thrive. The company's policies and culture prioritize diversity at all levels and ensure fair treatment based on merit and potential rather than protected classifications factors (such as age, race, gender, religion). This deliberate and intentional effort is highlighted and supported, with continual accountability placed on appropriate parties to ensure forward momentum by the RedPeg Employee Resource Groups (ERGs), specifically Equally (LGBTQI+ Community and Allies), Parents of RedPeg, ROC (RedPegsters of Color), and WOR (Women of RedPeg). Our ERGs are the backbone of our culture at RedPeg. They help us educate, celebrate, and facilitate meaningful action throughout our organization and in our local communities.
 
 
What This Job is About:
RedPeg is an independent experiential marketing agency known for pushing creative boundaries to connect people and brands. We bring ideas to life with agility, innovation, and a deep understanding of both digital and physical spaces. We’re searching for a Digital Marketing Specialist who thrives in a fast-paced environment and can skillfully create, implement and optimize digital components of programs
 
We’re looking for a Digital Marketing Specialist to own digitally driven campaigns across a variety of clients and channels, including but not limited to web experience, email marketing, social media, virtual events and AI/AR integration. Part project manager, part creative thinker, and fully digitally competent, this person will be expected to produce and execute outstanding strategies, while also overseeing associated timelines, resources, and budgets. The Digital Marketing Specialist will serve as a key conduit between the Strategy, Creative and Account Services teams to ensure seamless communication and efficiency. A best-fit for this role will be skilled not only supporting strategies and running with the day-to-day of campaign implementation, but have expert writing and content creation talents. Ideal for someone with a tactical digital marketing background who is now ready to stretch those skills into developing creative strategies.
 

• Conceptualize and facilitate digital engagement strategies based on client needs, spanning from UGC initiatives to virtual webinar series.
• Build innovative pitches and presentations to succinctly communicate strategies, concepts and opportunities to both clients and internal stakeholders. 
• Manage the implementation of web projects, from design to production to go-live.
• Drive cohesive, engaging content strategies, tailored to channel best practices; collaborate with Creative teammates to ensure well-crafted assets and messaging.
• Own social media and community management; identify and consult on potential paid social and influencer marketing opportunities.
• Support agency marketing efforts across owned channels, ideating on opportunities to engage a B2B audience while ensuring brand consistency.
• Report on program KPIs and present potential optimizations for improvement, as related to web, email and social media.
• Maintain a keen understanding of client expectations, creative strategies and digital metrics to drive both objective and subjective wins.
• Adhere to project timelines and budgets.

 
 
What You’re All About:

• 2+ years of experience in digital marketing, ideally within an agency environment.
• Experience executing digital events, including webinars and/or live-streams.
• Experience supporting website builds; WordPress familiarity is a must.
• Experience with content creation; Adobe Creative Cloud familiarity is a HUGE plus.
• Strong organizational skills with the ability to manage multiple projects simultaneously.
• Ability to communicate clearly and confidently with clients and team members.
• Experience in the following is a plus: Email marketing, influencer marketing, performance marketing, paid digital media, digital activation production, creative strategy. 
• Proficiency in the following platforms is a plus: Capsule, Figma, HubSpot, Sprout Social, Stage Ten, Tagger.

 
RedPeg Core Values 
We engage everyone with a Service Mentality 
We are Unifiers 
We are Relentless in our Pursuit of Excellence 
We are Committed to Growth 
We Create Innovative Solutions 
We take Extreme Ownership 
We Cultivate an Environment built on Diversity, Equity & Inclusion 
We are One Team!