Digital Marketing Specialist

Summary:

The Digital Marketing Specialist will be a critical member of our marketing team, responsible for leveraging advanced digital marketing tools and strategies to drive growth and efficiency. This role requires a tech-savvy problem solver who excels in HubSpot, Google Analytics, and various digital advertising channels. Join us and play a key role in shaping the future of wealth management.

Job Responsibilities:

• Design, implement, and optimize complex HubSpot workflows, automation sequences, and reporting tools to drive strategic marketing decisions
• Utilize Google Analytics to create detailed reports, analyze data trends, and provide actionable insights and recommendations to enhance campaign performance
• Launch, manage, and optimize digital marketing campaigns across programmatic, SEM, and paid social channels; evaluate performance metrics and adjust strategies to maximize ROI
• Manage website updates using Webflow, ensuring content is optimized for SEO and aligned with marketing goals
• Collaborate with internal teams to ensure cohesive and effective digital strategies that align with brand standards
• Use technology and data-driven insights to solve complex marketing challenges, improve operational efficiency, and support strategic decision-making

Requirements:

• Minimum of 3 years as a digital marketing associate or relevant experience (preferably in a marketing agency or financial services setting)
• Extensive HubSpot experience: Proven ability to leverage HubSpot’s full suite of tools, including creating complex workflows, automation, and custom reporting
• Proficient in Google Analytics: Strong skills in data analysis, report creation, and translating data insights into actionable marketing recommendations
• Digital advertising expertise: Hands-on experience with programmatic advertising, SEM, and paid social media; ability to launch, assess, and optimize campaigns effectively
• CMS knowledge: Experience with Webflow is a plus, but strong proficiency in managing other CMS platforms is acceptable
• Strategic problem solver: A tech-savvy individual with a passion for using digital tools to drive marketing strategy and improve efficiency
• Analytical and creative: Exceptional analytical skills paired with a creative approach to problem-solving
• Effective communicator: Strong written and verbal communication skills with the ability to present data-driven insights clearly
• Ability to work both independently and as part of a team
• Strong organization, time management skills, and eye for design
• Meticulous attention to detail and accuracy
• Experience with Slack, Google Workspace, Word, Excel, and PowerPoint

Benefits:

• Competitive salary and benefits package
• Opportunity to work with a talented team of professionals
• Drive the success of a venture-backed, rapidly growing firm