Digital Marketing Specialist

With millions of diners, tens of thousands of restaurants, and 23+ years of experience, OpenTable, part of Booking Holdings, Inc. (NASDAQ: BKNG), is an industry leader with a unique insight into the world of hospitality. We champion restaurants, bars, wineries, and other venues around the world, helping them attract guests, manage capacity, improve operations and increase revenue.

Every employee at OpenTable has a tangible impact on what we do and how we do it. You’ll also be part of a global network that includes OpenTable and KAYAK's portfolio of travel brands including Swoodoo, checkfelix, momondo, Cheapflights, Mundi and HotelsCombined.

Hospitality is all about taking care of others, and it defines our culture. You’ll work in a welcoming and inclusive environment, and get the benefits, flexibility, and support needed to succeed.

We are seeking a results-driven Digital Marketing Performance Specialist to join our team. The ideal candidate will have at least three years of experience in digital marketing, with a strong background in analytics and the ability to derive actionable insights from complex data sets. Proficiency in SQL is a significant benefit, as well as experience managing campaigns across Meta Ads and Google Ads platforms.

In this role, you will:

• Own daily, weekly and monthly digital marketing performance reporting to ensure critical metrics and revenue growth are on track to budget.

• Conduct in-depth data analysis to uncover trends, performance issues, and opportunities for campaign improvement.

• Manage and optimize paid media campaigns across Meta Ads and Google Ads platforms, focusing on improving return on investment.

• Create performance dashboards and reports using advanced analytics tools to monitor campaign effectiveness.

• Collaborate with cross-functional teams to develop and implement data-driven strategies for customer acquisition and retention.

• Monitor and report on key metrics, such as CTR, CPA, conversion rates, and customer acquisition costs, providing actionable insights.

• Stay updated with industry trends, platform updates, and new marketing technologies.

• [Nice to have] SQL to query, manipulate, and analyze large data sets to support business decisions.

Please apply if:

• Bachelor’s degree in Marketing, Business, Data Science, or a related field.

• Minimum of 3 years of experience in digital marketing, performance marketing role or reporting and analytics role.

• Advanced analytics skills with the ability to analyze large data sets and present clear, actionable insights.

• Strong analytical approach and proficiency with analytics tools like Google Analytics, Data Studio, or other BI platforms.

• Excellent analytical skills with the ability to interpret data and provide actionable insights.

• Exceptional communication and interpersonal skills, with the ability to collaborate effectively across teams.

• Strong project management skills with the ability to manage multiple initiatives simultaneously.

Benefits:

• Paid Time Off - 20 days a year

• Birthday/celebration PTO - 1 day

• Annual company weeks off

• Flexible sick time off

• Paid volunteer time

• Parental Leave Benefits

• Dental & Vision Insurance

• Life & Disability Insurance

• Group RRSP and DPSP

• Major Medical Insurance (dependent care options)

There are a variety of factors that go into determining a salary range, including but not limited to external market benchmark data, geographic location, and years of experience sought/required. The range for this Canada located role is $60,000 - $65,000 CAD.

In addition to a competitive base salary, roles are eligible for additional compensation and benefits including: annual cash bonus; health benefits; flexible spending account; retirement benefits; life insurance; paid time off (including PTO, paid sick leave, medical leave, bereavement leave, floating holidays and paid holidays); and parental leave and benefits.

Diversity, Equity, and Inclusion

OpenTable aspires to be a workplace that reflects the diverse communities we serve and a culture that is inclusive and welcoming. Hiring people with different backgrounds, experiences, perspectives, and ideas is critical to innovation and to how we deliver great experiences for our users and our partners. Representation matters.

We ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform job responsibilities, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

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