Digital Marketing Specialist

Company Description

Roland Berger, founded in 1967, is the world's only leading management consultancy with European origins and German roots. We support major international industrial and service companies as well as public institutions in all aspects of corporate management - from strategic alignment to the introduction of new business processes and organizational structures. From the very beginning we have worked in different languages and cultures. We value different perspectives and approaches and rely on the diversity of our employees. We seek and encourage authentic personalities with an entrepreneurial spirit. If you like to take the initiative and make a difference as part of a team, you've come to the right place.

With more than 50 offices across the globe and a track record of more than 50 years, Roland Berger is a leading management consulting firm with successful operations in all major international markets. Our key values, entrepreneurship, excellence, and empathy, are firmly rooted in our culture. We deeply value unique and diverse personalities and strongly encourage entrepreneurial spirit and novel ideas.

Job Description

Content Development:

• Develop, curate, and deliver compelling content to enhance brand awareness, drive engagement.
• Manage and maintain the social media content calendar to ensure consistent and timely posting across different channels managed.
• Support and refine marketing content service offerings for client teams.
• Create, edit, and re-package technical content and thought leadership for various online formats, including video, infographics, document posts, and other formats.
• Collaborate closely with the global social media team to implement social media strategy, policies, and procedures effectively.

Digital Marketing Strategy:

• Stay updated on digital marketing trends and incorporate them into campaigns.
• Monitor analytics across all digital activities to assess performance and identify areas for improvement.
• Implement initiatives and proactively drive improvements.

Website Management:

• Continuously update and enhance the Roland Berger Middle East website in both English and Arabic, utilizing SEO and user experience best practices.
• Drive search engine advertising to strengthen the company's digital presence and increase website traffic.
• Analyze web performance metrics and identify opportunities for enhancement, including website functionality, conversion optimization, and user journeys.

Social Media Management:

• Maintain social media channels (mainly LinkedIn) and oversee the content calendar for Roland Berger Middle East.
• Manage and maintain processes for the company's social media management platform in the Middle East.
• Develop and execute paid social media campaigns, providing ongoing recommendations for improvement.
• Lead employee advocacy campaigns on social media platforms.
• Generate innovative ideas to increase engagement and expand external communities.
• Monitor trends and insights on LinkedIn to align strategies with industry best practices.
• Regularly report on social media performance and insights by competitors, offering actionable recommendations based on data analysis.

Others:

• Develop and execute demand generation / email marketing campaigns utilizing Hubspot and other marketing automation tools.
• Support internal MarCom related trainings (e.g. LinkedIn trainings) on a monthly basis for all ME employees.

Qualifications

Prior Work Experience:

• 2-3 years working in a B2B, corporate marketing, or media/publishing house environment. Agency experience is a plus.
•  Demonstrable track record of working collaboratively with creative teams (designers, developers etc.) to create first-class copy and content for successful marketing campaigns.
•  Experience in using a Content Management System (specifically Sprout Social).
• Experience with marketing automation software would be an advantage.

Skills requirements:

The candidate will display as many of the following skills as possible:

• Must have an excellent understanding of content strategy, digital strategy, inbound marketing, UX, CX, SEO, online advertising and analytics.
• Must have an appreciation of how design/digital and content need to work together to deliver effective marketing campaigns.
• Excellent copywriting skills and experience in creating copy for a wide range of online/digital channels.
• Demonstrated ability to assimilate, edit, re-write and present technical content into engaging content formats.
• Demonstrated ability to work on multiple projects with competing requirements simultaneously.

Education requirements

• Bachelor’s degree in journalism, Marketing, Communications, Media or PR.

Additional Information

Personal Qualities

• Must be a natural collaborator. Excellent communication, relationship-building and stakeholder management skills.
• Ability to work on multiple projects at once, deliver to tight deadlines and to work well under pressure. Attention to detail and a drive to consistently deliver high-quality work.
• Open to new ideas. Always looking to drive change and improvement, helping define and evolve our best practice.
• Ability to work independently and collaborate with virtual teams.

Language requirements:

• Fluent in English and Arabic

Location:

• To be based in Riyadh