Description
The ideal Digital Marketing Specialist candidate will possess advanced knowledge of Hubspot and assist in all areas of marketing lead generation and marketing support. They will be comfortable in maintaining various marketing campaigns and have a creative skillset which enables them to brainstorm new initiatives. The Digital Marketing Specialist provides web design, marketing and public relations support across E.V. Bishoff Company’s four markets – Columbus, Cleveland, Cincinnati and Pittsburgh.
Requirements
The Digital Marketing Specialist's Duties and Responsibilities include the following. Other duties may be assigned.
Advanced Hubspot skills
Ability to create and edit floor plans.
Creates and maintains a monthly marketing calendar.
Maintains and creates Google Ads/follows analytics
Creates, implements and maintains monthly marketing campaigns for numerous company properties and office space.
Tracks monthly leads for each campaign and reports information to the president.
Creates and distributes monthly marketing collateral including but not limited to newsletters, email blasts, direct mailers, brochures.
Creates databases and updates sales board.
Coordinates the writing and distribution of press releases and press kits
Maintains media contacts and builds and relationships with important media and blogger contacts.
Produces/designs/creates leasing and event-related marketing materials including brochures, advertisements, postcards/mailers, mass e-mails, custom maps, invitations, and additional graphic productions as required.
Maintains the company's websites using WIX.
Utilizes contact database to prospect sales and assist in event planning.
Coordinates and manages administrative functions related to special events.
Coordinates company social media presence (Twitter, Linkedin, Facebook, Instagram, Youtube)
Create training videos using Adobe Audition or comparable program and adding to Youtube channel
Establishes leasing leads while marketing property amenities
Background in technical / desktop support beneficial
Working knowledge of HTML and CSS
The Digital Marketing Specialist's Knowledge, Skills, and Other Abilities:
Adobe Creative Cloud
Canva
Wix
Time management
Oral and written communication skills
Interpersonal skills
Organizational skills
Multi-tasking skills
Analytical and problem-solving skills
SEO/SEM
Google Analytics
Mailchimp
Microsoft Office Suite
Google Suite
Budget Management
The Digital Marketing Specialist's salary:
$60,000.00 per year to start.
The Digital Marketing Specialist's benefits package includes:
401(k)
401(k) matching
Dental insurance
Employee assistance program
Health insurance
Life insurance
Paid time off
Referral program
Retirement plan
Vision insurance
Skills Required
- Advanced HubSpot skills
- Ability to create and edit floor plans
- Experience creating and maintaining marketing calendars and campaigns
- Google Ads and analytics knowledge
- Lead tracking and campaign reporting skills
- Marketing collateral creation, including newsletters, email blasts, direct mailers, and brochures
- Press release, press kit, and media relationship coordination experience
- Graphic design and marketing material production skills
- Wix website maintenance experience
- Social media coordination experience
- Ability to create training videos using Adobe Audition or comparable software
- Working knowledge of HTML and CSS
- Knowledge of Adobe Creative Cloud, Canva, Mailchimp, Microsoft Office Suite, and Google Workspace
- SEO/SEM and Google Analytics knowledge
- Budget management skills
- Technical or desktop support experience
What We Do
E.V. Bishoff Company is a family-owned commercial real estate development and management firm founded in 1966. They specialize in the redevelopment of historic central business district office buildings. As an owner-operator, the company maintains a buy-and-hold philosophy, offering comprehensive services including tenant management, leasing, and building maintenance. They operate in multiple cities, providing office, retail, residential, and data spaces with a focus on delivering high-quality, hassle-free service to their tenants.
