Digital Marketing Specialist

About Televic Conference

Televic Conference develops mission critical conference and interpretation technology for parliaments, governments, courts, city councils and corporations worldwide.

Our customers make decisions that matter. They need technology they can trust, and they need to understand why the right solution makes a difference.

About the role

Televic Conference is a premium brand in a competitive global market. To support our growth, we are looking for a Digital Marketing Specialist who can turn digital channels, data and technology into measurable marketing impact.

As Digital Marketing Specialist, you lead demand generation across our digital ecosystem.

You manage and optimize our website, SEO, SEA, AEO and GEO activities, activate LinkedIn and paid social campaigns, and build email and lead nurturing flows in HubSpot.

You make sure the right audiences find us, engage with our content and move through the buyer journey. You also develop and activate webinar campaigns, using platforms such as Livestorm.

This is a strongly data-driven and performance-focused role. You go beyond activation: you continuously monitor performance, build clear KPI dashboards and translate data into actionable insights. You critically assess what is working, identify opportunities for improvement and communicate digital marketing impact in a structured and understandable way to the marketing team, sales and management.

You combine strategic thinking with a hands-on approach.

You are comfortable working in HubSpot, enjoy getting into the detail of campaigns and customer journeys, and can connect digital performance to broader business objectives.

Accountabilities

Website, search & organic visibility

·        Own the day-to-day management and continuous improvement of the Televic Conference website.

·        Develop and implement SEO, SEA, AEO and GEO strategies to improve visibility, discoverability and qualified traffic.

·        Optimize website content, landing pages, conversion paths and calls to action based on user behaviour and performance data.

·        Work with internal stakeholders and external partners to ensure technically sound, relevant and high-performing digital experiences.

·        Monitor search trends, audience intent and competitor activity to identify new opportunities.

HubSpot automation & lead nurturing

·        Manage and optimize HubSpot as a core marketing automation and demand generation platform.

·        Design and maintain lead scoring models, lifecycle stages, segmentation and qualification criteria.

·        Build, test and optimize automated email campaigns, nurture flows and customer journeys.

·        Work together with your inside sales colleague to ensure effective handover of qualified leads and support alignment between marketing and sales teams.

·        Maintain data quality, workflows, lists and reporting structures within HubSpot.

Webinars & digital activation

·        Plan and coordinate webinars as part of broader demand-generation and campaign activities.

·        Set up and manage webinars in Livestorm, including registration pages, invitations, reminders and follow-up communications.

·        Develop and execute promotional campaigns across email, Linkedin, website and other relevant channels.

·        Track registrants, attendance, engagement and generated leads, and translate results into actionable insights.

Paid social & digital campaigns

·        Plan, launch and optimize LinkedIn and paid social campaigns across relevant markets and audiences.

·        Translate campaign objectives into targeting, messaging, landing pages, budgets and performance benchmarks.

·        Run structured tests on audiences, creative, messaging and conversion paths.

·        Monitor campaign performance continuously and take timely action to improve efficiency and result.

·        Coordinate with content, creative, product marketing and regional teams to deliver effective campaigns.

Analytics, dashboards & performance reporting

·        Define, monitor and maintain digital marketing KPIs across the full funnel.

·        Build clear and actionable marketing KPI dashboards for ongoing performance management.

·        Combine data from HubSpot, website analytics, advertising platforms and other relevant sources.

·        Analyze campaign, channel and funnel performance and identify trends, bottlenecks and opportunities.

·        Report on digital marketing impact in a structured, accessible way to marketing, sales and management.

·        Translate insights into concrete recommendations, experiments and improvement actions.

Demand generation & continuous optimization

·        Develop and execute demand generation initiatives aligned with marketing and business priorities.

·        Manage digital campaign planning from objective and audience definition through activation, measurement and optimization.

·        Collaborate with sales and marketing colleagues to improve lead quality, conversion and pipeline contribution.

·        Stay up to date with developments in digital marketing, AI, search, analytics and marketing automation.

Your profile

·        Bachelor’s or Master’s degree in Business Economics with a major in Marketing, Digital Marketig, Communications,…

·        Minimum 5 years of professional experience in digital marketing, demand generation or performance marketing.

·        Proven hands-on experience with HubSpot, including marketing automation, workflows, lead scoring, segmentation and reporting.

·        Strong experience with website management, SEO and paid search; familiarity with AEO and GEO is a strong advantage.

·        Experience planning, managing and optimizing LinkedIn and paid social campaigns.

·        Strong analytical skills and experience working with marketing KPIs, dashboards and performance reporting.

·        Ability to connect digital activities to business objectives, lead quality, conversion and pipeline impact.

·        Structured and critical mindset, with the ability to interpret data and turn insights into clear actions.

·        Strong project management skills and the ability to manage multiple initiatives independently.

·        Excellent communication skills in English, both written and spoken.

Nice to bring

·        Experience in a B2B technology in a similar sector.

·        Experience with Google Analytics, Google Search Console, Google Ads, LinkedIn Campaign Manager or similar tools.

·        Familiarity with CRM and sales processes, attribution models and revenue reporting.

·        Experience with dashboarding tools such as Looker Studio, Power BI or similar.

·        Knowledge of conversion rate optimization, landing page testing and marketing experimentation.

·        Fluent in Dutch.

Your workplace matters

This position is based at our headquarters in Izegem, Belgium. Our hybrid working model requires at least three days per week in the office. You should therefore be based in Belgium within a realistic commuting distance of Izegem. This is not a fully remote role.