Job Description
Role Title: Digital Marketing Specialist
Department / Seat Name: Marketing
Reports To (LMA): Marketing Manager
Pay: $12/hr
Job Type: 1099; Remote; Offshore
RSI Security is seeking a Digital Marketing Specialist to support our marketing team in driving website growth, lead generation, and digital engagement. This role focuses on managing and optimizing our digital marketing ecosystem including SEO, paid advertising, email campaigns, marketing automation, and website performance. This is an excellent opportunity for a data-driven marketer who enjoys improving systems, experimenting with growth strategies, and delivering measurable marketing results.
Core Responsibilities
What you'll own
- Technical SEO: site health, crawlability, indexing, redirects and site structure across the main site and subdomains. This includes leading the SEO side of our blog migration and post-migration monitoring in Search Console.
- Content performance: keyword and search-intent research for our core services. You'll also consolidate the blog: merge overlapping posts, retire dead content, and rewrite titles and metadata for pages with high impressions and low clicks.
- AEO / GEO: structure service pages and our Regulatory Tracker hub so AI assistants cite RSI Security. That means direct-answer blocks, FAQ and Service schema, and question-led headings. Each month, check whether AI tools cite us for our core buyer questions and report the results.
- Analytics and conversion: keep GA4 and Search Console reporting accurate (bot filtering, key events, form tracking) and run conversion tests on service pages and blog calls to action.
- Reporting: a monthly organic and AI-visibility scorecard for the marketing L10 meeting, covering what changed, why, and what you're doing next.
What you'll support
- Paid search, working with our agency (MGL): landing page quality, keyword and negative-keyword input, and shared reporting.
- HubSpot: SEO-related forms, lead source tracking, and campaign attribution.
- Vertical campaigns and events: landing pages, content briefs, and organic promotion.
- Market research from primary sources (Search Console, Semrush, sales call notes, win/loss data, competitor sites and regulator publications), not AI-generated summaries alone.
These are tracked weekly or monthly via the Scorecard
Important Notice to Job Applicants and Recruitment Agencies
Work Authorization & Visa Sponsorship RSI Security is currently unable to provide sponsorship for employment visa status (e.g., H-1B, TN, O-1, STEM OPT extensions, or Permanent Residency/Green Card sponsorship) for any position (except for our offshore contractor positions). All applicants must be currently authorized to work for any employer in the United States on a full-time, ongoing basis without the need for current or future employer immigration sponsorship
Unsolicited Agency & Staffing Submissions Policy RSI Security does not accept unsolicited resumes, candidate submissions, or profiles from recruiters, placement services, or staffing agencies.
What We Do
RSI Security is a cybersecurity-focused technology company that helps private and public sector organizations in highly regulated industries effectively manage risk. RSI Security provides cyber engineering, assessment, advisory services, and technical testing to amp up clients' security posture while mitigating business risk. We have experts for every cybersecurity and compliance need– PCIDSS, CMMC and NIST, MSSP, IT Security, HITRUST, HIPAA / HITECH, CCPA, GDPR, threat detection, security awareness training, and much more. Our team members come from diverse backgrounds and specialties. Our team members include published authors, open-source developers, industry researchers, and conference presenters. For more information, visit rsisecurity.com
