Sonny's Enterprises is the world's largest manufacturer of conveyorized car wash equipment, parts, and supplies. We are the industry leader, recognized and awarded by the International Car Wash Association for innovating new technologies to advance the industry with products proudly designed and built in the USA. Our culture thrives on finding new and better ways to accelerate what’s next. We embrace change and the opportunity it produces to maximize the potential of our most valuable resource — our PEOPLE! We invite you to explore our opportunities and grow your career with us.
The Digital Marketing Specialist is responsible for the successful management of each client’s digital and social advertising campaigns. We are looking for someone who is creative and enjoys analytics to measure and optimize digital marketing campaigns. Someone who is excited to help our clients grow their customer base. The Digital Marketing Specialist should have a passion for driving more brand awareness, local store traffic and conversions for our clients. They must be able to develop and implement a cohesive digital strategy from awareness to lead generation, engagement to conversion. This individual should be excited and able to analyze data to guide campaigns and content strategy. This individual will also need to deliver and communicate analytics in a concise, presentable way to clients. The Digital Marketing Specialist handles the day-to-day operations of projects, including research, scope development, creative briefs and job execution. This individual is responsible for communicating with clients and organizing information shared by and with the client. The candidate must be prepared for a fast-paced environment and be comfortable making decisions.
Responsibilities- Develops and implements a digital and social advertising strategy for individual clients from awareness to lead generation, engagement to conversion. This includes digital advertising and social media campaign development and execution.
- Builds strong, trusting relationships between clients and customers, providing leadership and support during strategy, ideation, and execution
- Proactively engages with clients to identify client goals, provide project status updates, offer new ideas, and communicate solutions to issues/concerns
- Constantly engaged with client and their business to provide recommendations on advertising and promotion ideas
- Possesses the ability to effectively track the implementation of the plans they’ve developed through online software
- Has the ability to shift course and respond to anything that happens in this fast-paced and sometimes-volatile environment
- Writes communications briefs, ensuring creative and media are effectively integrated
- Communicates complex analytics in a concise, presentable way to clients and cross-functional teams
- Executes projects on-time and on-budget
- Thrives in a collaborative, fast-paced team environment
- Other duties as assigned.
Education and Formal Training:
- Bachelor's degree in marketing or a related field; or equivalent experience and certification.
Experience:
- Strong passion for digital, cross-channel marketing and social media management and engagement
- 2-3 years of Social/Digital Media Strategy experience. Experience running both paid and organic digital and social campaigns.
- Strong portfolio of campaign examples
- Collaboration across teams and ability to maintain strong client relations
- Self-starter with deadline-driven mentality
- Working knowledge of WordPress and ability to modify web landing pages used in ad campaigns
- Minimum 2 years of hands-on experience in data analysis and reporting to enable decisions in marketing
- Minimum 2 years of hands-on with Retargeting campaigns, custom audiences, tracking pixels and UTM Links
- Proficient with Facebook Business and Ads Manager, Google Analytics, Google Ads Manager, Yelp Advertising. Certification in Google Analytics, Google Ads, Facebook, is a plus
We offer 100% employer paid medical plan. Other optional benefit programs are available to our employees and their families which include: 401(k) match,
additional medical plans, dental, vision, flex spending account, short-term and long-term disability & life insurance coverage.
EEO Statement
Equal Opportunity Employer
Sonny’s is proud to be an equal opportunity employer and is committed to maintaining a diverse and inclusive work environment. All qualified applicants will receive considerations for employment without regard to race, color, religion, sex, age, disability, marital status, familial status, sexual orientation, pregnancy, genetic information, gender identity, gender expression, national origin, ancestry, citizenship status, veteran status, and any other legally protected status under federal, state, or local anti-discrimination laws.
#IND3
#LI-ONSITE
Skills Required
- Bachelor's degree in marketing or a related field, or equivalent experience and certification
- 2-3 years of social and digital media strategy experience
- Experience running paid and organic digital and social campaigns
- Strong portfolio of campaign examples
- Ability to collaborate across teams and maintain strong client relations
- Self-starter with a deadline-driven mentality
- Working knowledge of WordPress and ability to modify web landing pages
- Minimum 2 years of hands-on data analysis and reporting experience for marketing decisions
- Minimum 2 years of hands-on experience with retargeting campaigns, custom audiences, tracking pixels, and UTM links
- Proficiency with Facebook Business and Ads Manager, Google Analytics, Google Ads Manager, and Yelp Advertising
- Google Analytics, Google Ads, or Facebook certification
What We Do
Sonny's OneWash - Complete Car Wash Solution This is a new era in commercial car washing, where the customer experience feeds your bottom line. To deliver top value, you need new parts, new equipment, better chemistry, superior technology, and more training – and Sonny’s is leading the way. With Sonny’s OneWash™, we offer the industry’s only complete suite of car wash business solutions. It’s everything you need to succeed. All from one partner. Sonny's is the world's largest manufacturer of conveyorized car wash equipment, parts, and supplies. Sonny's eight lines of business – consulting, college, equipment, vacuums, controls, marketing, chemistry, and parts combine to create OneWash, the industry's first and only complete car wash management suite designed to promote the growth of car wash businesses everywhere. With full tunnel systems in each of the 50 United States, and equipment in countries all over the world, Sonny's equipment delivers millions of clean, dry, shiny cars each year, around the globe. Sonny's legacy began in 1949 when founder, Sonny Fazio, built his first full-serve car wash. Upon retiring, he began manufacturing replacement parts and eventually equipment for his son's chain of 12 washes spanning three states. Engineered by a car wash operator for his family, Sonny manufactured equipment to do one thing — help his sons make more money washing cars. Soon, word got out and Sonny was flooded with orders for his reliable equipment that washed better, cost less, and produced a clean, dry, shiny car faster with less hassle and expense. That was the beginning of Sonny's The Car Wash Factory. Today, Sonny's is the industry leader, recognized and awarded by the International Car Wash Association for innovating new technologies to advance the industry with products proudly designed and built in the USA! We also have a full line of OEM parts for Hanna, Peco, PDQ, Belanger, Macneil, Ryko, and other car wash equipment manufacturers.
