Digital Marketing Specialist

Posted 10 Days Ago
Be an Early Applicant
Olathe, KS, USA
In-Office
Senior level
Security • Industrial
The Role
Manage and optimize paid search campaigns across Google, Microsoft, and OpenAI advertising platforms. Responsibilities include keyword research, bidding, budgeting, ad copy, A/B testing, conversion tracking, analytics, landing page optimization, CRO, campaign reporting, and performance recommendations. The role requires analyzing data across multiple platforms, improving ROI and conversions, and communicating digital marketing strategies to leadership.
Summary Generated by Built In

Why DH Pace?

The DH Pace Company is a family-owned and privately held business with annual sales over $1 billion through 60+ offices located across the continental United States. The Company is an industry leader in the distribution, installation, maintenance, and repair of a complete range of commercial, industrial, and residential door, docking and security products. In 2026, DH Pace is celebrating its 100th anniversary in business.

           

DH Pace Company, Inc. is searching for an experienced Digital Marketing Specialist to join our growing team in Olathe, KS! This person will manage and optimize paid search (PPC) campaigns across Google Ads, Microsoft Ads (Bing), and ChatGPT/OpenAI ad platforms, while also managing website landing page content and driving improvement.

What You'll Do

  • Plan, build, launch, and optimize PPC campaigns across Google Ads, Microsoft Ads (Bing), and ChatGPT/OpenAI ad platforms
  • Manage keyword research, bid strategies, budgets, ad copy, and A/B testing to maximize ROI and conversions
  • Proactively monitor, test, and refine campaigns to continuously improve performance rather than maintaining the status quo
  • Implement and manage conversion tracking, Google Tag Manager, and pixel setup to ensure accurate campaign measurement across multiple websites
  • Collaborate with web teams on landing page optimization and CRO to turn clicks into conversions
  • Deliver relevant and actionable analytic data to understand opportunities for increasing search relevancy, keyword research, optimization, tagging, website traffic and performance metrics
  • Execute tests, collect and analyze data, identify trends and insights to achieve maximum ROI across all paid search campaigns
  • Track, report and analyze website, eCommerce, and PPC analytics across multiple platforms
  • Monitor, report, and communicate with leadership on best practices, strategies, performance, and recommendations for digital initiatives
  • Synthesize complex technical content into compelling, actionable content that produces high response and optimal search rates
  • Other responsibilities as assigned

What You Bring

  • Bachelor's degree preferred
  • 5+ years managing paid search campaigns
  • Working knowledge of Google Ads, Microsoft Ads, OpenAI Ads, Google Analytics, and Adobe Commerce preferred
  • Google Ads certification (Search, Display, or Shopping) preferred; Microsoft Advertising certification a plus
  • Hands-on experience managing PPC budgets and campaign performance
  • Self-motivated and proactive, with a drive to continuously test, learn, and improve campaign performance
  • Strong analytical and reporting skills

What We Offer

  • Comprehensive medical, dental, and vision coverage — available your first full month
  • Generous paid time off plus paid holidays and floating holidays
  • Company-paid life insurance, short-term disability, and long-term disability
  • 401(k) with employer match
  • Health Savings Account (HSA) and Flexible Spending Account (FSA) options
  • Voluntary benefits including supplemental life and critical illness coverage
  • Employee discounts for you and your immediate family
  • Competitive compensation with annual performance reviews

Successful completion of employment verifications, background check, drug screen, and driving record (if applicable) required in advance of hire.

DH Pace Company, Inc. does not accept unsolicited resumes from search firms or agencies.  Any resume submitted to any employee of DH Pace Company, Inc. without a prior written search agreement will be considered unsolicited and the property of DH Pace Company, Inc. Please, no phone calls or emails.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)

DH Pace is an Equal Opportunity Employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age disability, protected veteran status, genetic information, or any other status protected by applicable federal, sate, or local law.

Skills Required

  • 5+ years managing paid search campaigns
  • Hands-on experience managing PPC budgets and campaign performance
  • Strong analytical and reporting skills
  • Self-motivated and proactive approach with a drive to continuously test, learn, and improve campaign performance
  • Bachelor's degree
  • Working knowledge of Google Ads, Microsoft Ads, OpenAI Ads, Google Analytics, and Adobe Commerce
  • Google Ads certification in Search, Display, or Shopping
  • Microsoft Advertising certification
Am I A Good Fit?
beta
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.

The Company
49 Employees
Year Founded: 1926

What We Do

DH Pace Company, Inc. is a family-owned, privately held provider of commercial, industrial, and residential door, docking, and security solutions. The company distributes, installs, maintains, and repairs a broad range of products, including doors, loading-dock equipment, electronic security, and gate systems. Operating through more than 60 offices across the continental United States, DH Pace serves businesses, institutions, and homeowners and has operated since 1926.

Similar Jobs

Wolters Kluwer Logo Wolters Kluwer

Digital Marketing Specialist

Information Technology • Software
Hybrid
8 Locations
18996 Employees
78K-137K Annually

MedTourEasy Logo MedTourEasy

Digital Marketing Specialist

Healthtech • Travel • Analytics • Consulting
In-Office or Remote
5 Locations
350 Employees
1M-1M Annually
Remote or Hybrid
USA
10 Employees

Similar Companies Hiring

Credal.ai Thumbnail
Software • Security • Productivity • Machine Learning • Artificial Intelligence
Brooklyn, NY
Milestone Systems Thumbnail
Artificial Intelligence • Security • Software • Analytics • Big Data Analytics
Lake Oswego, OR
1500 Employees
Amalgamated Sugar Thumbnail
Food • Greentech • Agriculture • Industrial • Manufacturing
Boise, Idaho
768 Employees

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account