The Role
Develops and executes digital marketing campaigns across paid media, social, email, content, websites, and SEO. Manages campaign budgets, media plans, ad optimisation, audience and keyword research, reporting, and performance analysis. Maintains WordPress websites, applies SEO best practices, manages social communities, and provides data-driven recommendations to improve visibility, engagement, conversions, and ROI.
Summary Generated by Built In
We are looking for a Digital Marketing Specialist to develop, execute and optimise digital marketing strategies across channels. You will own campaign planning and delivery, paid media, reporting, website/SEO work and day-to-day digital activity, with a clear focus on brand visibility, engagement and conversions.
Requirements
Key Responsibilities
Campaign management
- Develop briefs and strategies for digital campaigns
- Plan, budget and execute campaigns, making effective use of resources
- Create media plans and manage roll-out
- Conduct audience and keyword research
- Brief and work with copywriters and designers
- Schedule and optimise ads
- Deliver interim and end-of-campaign reports with data-driven recommendations
Paid media
- Manage paid campaigns across LinkedIn, Google, Bing, X, Facebook and Instagram
- Own budgets and spend to maximise ROI
Reporting and analytics
- Oversee reporting across marketing and digital activity
- Analyse performance data and test content/scenario approaches
- Produce quarterly marketing reports with key metrics and insights
- Use Google Analytics, Google Tag Manager, Google Search Console, Excel and Power BI
Website and SEO
- Lead website updates and SEO
- Implement site changes so the website stays aligned with campaigns
- Work in WordPress and apply SEO best practice
Other
- Social media community management
- Digital marketing budget and planning
- Email marketing
Qualifications and Skills
- Degree or diploma in Marketing, Communications or a related field
- Proven digital marketing experience spanning social, email, content, campaign management, paid ads, reporting and website/SEO
- Strong analytical skills and fluency with digital analytics tools
- Excellent written communication and creative writing
- Hands-on experience with Google Ads, LinkedIn Ads, Microsoft Advertising, X Ads, Meta Ads, Google Analytics, GTM, Search Console, Excel and WordPress
- Ability to manage multiple projects and hit deadlines
- Strong organisation, problem-solving and collaboration
- Results-focused, with a commercial mindset
Advantageous
- Certifications such as Google Digital Marketing, SEO, Google Ads, Google Analytics, Meta Blueprint or AWS Cloud Practitioner
Skills Required
- Degree or diploma in Marketing, Communications, or a related field
- Proven digital marketing experience across social media, email, content, campaign management, paid advertising, reporting, and website/SEO
- Strong analytical skills and fluency with digital analytics tools
- Excellent written communication and creative writing skills
- Hands-on experience with Google Ads, LinkedIn Ads, Microsoft Advertising, X Ads, Meta Ads, Google Analytics, Google Tag Manager, Google Search Console, Excel, and WordPress
- Ability to manage multiple projects and meet deadlines
- Strong organisation, problem-solving, and collaboration skills
- Results-focused approach with a commercial mindset
- Certifications such as Google Digital Marketing, SEO, Google Ads, Google Analytics, Meta Blueprint, or AWS Cloud Practitioner
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The Company
What We Do
Sabenza IT is a niche recruitment company specializing in Information Technology, SAP, Finance, and Engineering roles, with over 23 years of experience.
